Anyone who works with a website is bound to ask these questions at some point: What’s my SERP? How do I find great keywords to rank for?
One of the first things you do as a digital marketer or an agency when working on a client website is to find out where it stands in terms of search engine rankings so that you can recognize its strengths and weaknesses to set down a proper optimization strategy.
You also need to know keyword rankings to get a solid understanding of what users are looking for to land on the website, whether you are dealing with your site or the business you work for as an SEO. Additionally, the basis for further research will also be based on this knowledge.
You don’t need to do any guesswork when you have the right tools and knowledge at your disposal. With the aid of Google Analytics, Google Search Console, and using a quality SERP Checker tool, you can figure out what keywords your site ranks for, find great keywords to rank for, know your SERP, as well as schedule your next steps.
Why it is Important to Know What Keywords You Rank For
Let’s look at some important reasons why knowing the keywords you rank for and their rankings are crucial to every website’s success before delving into all the details of knowing your SERP and finding great keywords to rank for in your niche.
Understanding Traffic Drops
Many variables will impact your website’s organic traffic volume, and the best way to understand which sites and keywords are more effective and why is by checking your keyword rankings.
Finding Missed Opportunities
With the search engine results pages evolving so much over the years and Google trying to enhance the user interface, it can be tough to track any new update about the SERP.
Tracking keyword rankings in SERP features such as the Answer Box, Knowledge Graph, and Twitter Box will help you keep a finger on your website’s pulse and expose keywords that don’t get any clicks.
Furthermore, you get a new chance to move and outrank the competition for any improvement made to the search results pages.
Keeping an Eye on the Market
In addition to tracking your website’s keyword ranking data, you will also discover how your digital competitors rank for the same keywords you are targeting and what keywords they are targeting that you are not.
You can watch the improvements your competitors have made to their websites by keeping an eye on ranking volatility and, as a result, optimize your site using their experience.
While looking at other websites in your niche, you can also find specific keywords that perform well and target them in your campaigns. This will help you direct traffic from the competitor to your website.
Targeting Relevant Keywords
When you know the keyword a web page ranks with, it can help you exclude irrelevant keywords for that page that do not result in high rankings. Instead, you can take those keywords to create new pieces of content that would be relevant to their search intent.
This also helps discourage keyword cannibalization (When two or more web pages on the same site battle for rankings for the same keyword). It confuses search engines.
Obtaining Data on Which to Report
One of the most significant and daunting tasks of any SEO professional is to prove all the SEO work completed on a website. One way to do this is to figure out how many keywords have started ranking, their precise ranking positions, and traffic volumes. You will also need this data to see how rankings evolve.
Identifying easy-target keywords
You will figure out which high traffic pages require a little extra effort by analyzing ranking data to get page one rankings, such as clearer metadata, more links, user experience problems, etc.
Developing a Promotional Strategy
After you’ve established all the keywords on which you rank, you may start to create a strategy to boost your entire site’s SERP rankings. Cut all the keywords that don’t benefit you, build content to fulfill user intent, take your rivals’ keyword ideas, and do everything important to your website’s goals.
It’s important to note that doing anything from the above list demands that you understand and have access to reliable, up-to-date keyword data and its rankings.
Getting keyword ranking data from Google
Google is the number one search engine where people go to get information on just about everything. Use Google Search Console reports to learn more about your website’s organic search performance and the keywords it ranks with. To get even more details and better evaluate the numbers, you can also connect to Google Analytics.
To get this done, you need to set up the following tools:
- Google Analytics
- Google Search Console
Getting keyword ranking data from SERP Checkers
Although Google tools help you track keywords, you need to be very careful while using them. For starters, upgrading Search Console data can take Google up to three full days, and most of the time, that’s not fast enough. More so, search engine services provide you with data in the form of a long list of search queries that you still need to process independently.
On the other hand, SERP Checkers offers a lot of benefits, including the provision of high-speed data that enables users to access information in real-time for website ranking. Besides, you can set up a schedule to get rankings data every day or anytime you prefer.
SERP Checker Rankings
Keyword reports are designed to be as informative and streamlined as possible on SERP checkers. By analyzing both your own site rankings and that of your competitors, it will make the process of knowing what type of content, keywords, and backlinks to have in place more efficient.
In addition to providing ranking data, you can see each keyword’s search volume and ranking dynamics, Blogging.org recommends that you spend time to find out if it has been shown for any Google SERP feature, visibility of keyword search, traffic forecast, price, etc. After all, the more you understand the ins and outs of your site content and ranking power, the easier it will be for you to rank accordingly as well.
SERP Checkers also provides you with SEO tools that offer comprehensive competitor knowledge. All these data help businesses to know their SERP and find great keywords to rank for.