(MENAFN – Each day Information Egypt) Marseilia Group for actual property improvement was one of many first corporations to spend money on Egypt’s North Coast, offering a robust imaginative and prescient on this promising space. At present, Marseilia is increasing to new and untapped areas, particularly in New Alamein.
The COVID-19 pandemic has been a tough time for a lot of actual property builders, however they’ve confirmed their means to adapt and develop their merchandise to satisfy new buyer necessities.
In an interview with Each day Information Egypt, Marseilia Group Chairperson Sherif Heliw outlined the corporate’s success, notably by its actual property improvement arm, in overcoming the present challenges. Heliw mentioned the group has already began delivering new phases in its initiatives in keeping with schedule.
What modern mechanisms has your organization initiated to beat the present disaster?
The previous interval represented a troublesome problem for the actual state sector, as there was a pause in nearly all initiatives and a slowdown of gross sales on account of the uncertainty associated to the pandemic. The true property sector has proven unprecedented resilience to get better and even anticipate a growth within the second half of the present 12 months. This has been supported by the federal government’s efforts and plans to take care of the present state of affairs.
At Marseilia, we have now centered on two issues, particularly our advertising and marketing plans and sustaining our model by sustaining our gross sales which have reached EGP 0.5bn within the first half (H1) of the 12 months.
Moreover, we’re dedicated to our ongoing initiatives, as we pumped extra investments into them to ship on time and keep on with the schedules. This was witnessed in delivering the second section of the Marseilia Seaside Four undertaking amidst the pandemic.
What new fee strategies are you providing to encourage gross sales?
We’re engaged on quite a lot of methods geared toward together with new pricing insurance policies, according to the developments in the actual property market. That is additionally primarily based on the buying energy of consumers, the amount of demand, and the equalisation of the gross sales ratios ready earlier than the disaster.
As well as, we’re engaged on reaching extra flexibility within the fee programs and durations of the group’s numerous initiatives. This offers the client the power to plan his funds in proportion to his monetary suitability and buying capabilities.
What’s the standing of ongoing initiatives, and what are your future plans?
We’ve been in a position to overcome the present problem posed by COVID-19 to ship 850 models within the second section of our main undertaking, Marseilia Seaside 4. This supply comes beneath the slogan of ‘Delivering Happiness’, as a mirrored image of the happiness of the shoppers that acquired their models on time and on the highest high quality.
Our future is extra centered on supporting and contributing to the event of sensible cities and Egypt’s fourth technology cities, equivalent to New Alamein which is internet hosting our lately launched Cascadia undertaking. This undertaking extends over 40 feddan, and has seen investments of EGP 5bn.
Furthermore, we’re aiming to launch a brand new touristic undertaking on the North Coast, beneath the title Marseilia Seaside 5, which shall be added to the most important portfolio of built-in tourism initiatives on this space. Moreover, we’re planning to launch the agenda for future initiatives, which incorporates an Egyptian-Emirati partnership within the Nasr Metropolis undertaking, with investments exceeding EGP 10bn with Amlak.
Are you able to inform us extra in regards to the firm’s advertising and marketing plan in the course of the second quarter (Q2) of 2020?
COVID-19 has led everybody to think about completely different modes of selling, in addition to gross sales plans and strategies. Expertise was the important thing to overcoming these challenges, providing a digital and extra handy mode the place everyone seems to be protected and work continues to be flowing.
At Marseilia, we have now been reliant on expertise even earlier than this disaster, and we have now been creating our digital advertising and marketing channels to help our groups’ on-ground efforts. This has facilitated shifting to digital advertising and marketing strategies in the course of the pandemic, defending our staff. It has additionally helped us obtain our gross sales goal, which has reached EGP 0.5bn throughout H1 of 2020, and we’re anticipated to attain EGP 1.5bn by the tip of this 12 months.
What are an important alternatives the well being disaster has introduced?
The true property market will stay a protected haven for funding, and the sector that pushes the nationwide financial system ahead, regardless of the challenges it faces. It’s, nonetheless, one of the vital sectors in Egypt which has achieved reasonable progress charges in comparison with numerous different financial sectors.
What are essentially the most outstanding shopper wants following the pandemic?
Whereas we had been adapting to the disaster, the actual property market has modified drastically and can carry on altering within the coming few years after COVID-19 is over. This alteration will not be solely because of the disaster, but additionally because of the change within the wants of the shoppers and what they’re in search of.
The lockdown has made it extra crucial than ever to discover a unit that may have a number of functions, and will be versatile to function residence and typically a spot for distant staff. Subsequently, we’ll witness extra numerous merchandise of all sizes to satisfy the wants of the shoppers and matches inside a much bigger section of house owners.
We additionally consider within the significance of range supplied by the actual property developer. Specialisation is an efficient factor and introduces merchandise of top of the range, however the interval we’re witnessing now additionally requires numerous merchandise and versatile models that serve all functions.
Do you propose to make adjustments to your merchandise to satisfy these new wants?
As beforehand talked about, we’re among the many few actual property builders that consider within the significance of range in the actual property product. Therefore, we already labored on providing models of various sizes, representing completely different types and assembly the myriads of wants of the purchasers.
We’re additionally eager on all the time creating a greater imaginative and prescient of the actual property market, which is altering now at a sooner tempo than ever. Subsequently, we’re engaged on enhancing our market analysis instruments to satisfy this finish.
What new kinds of actual property does the Egyptian market urgently want in gentle of the pandemic?
Regardless of the worldwide pattern of distant working, bodily workplaces will stay a robust product, however actual property builders might want to look into modern methods to create areas which can be adaptable while enabling social distancing as a brand new mode of dwelling.
Actual property builders urgently have to deal with the event of smarter models and sustainable initiatives with the tech infrastructure to have the ability to face up to crises or non-traditional modes of dwelling which can be the results of uncommon circumstances.
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