Philip Morris – 1 Product Placement Was Irresponsible
I Love Lucy was a groundbreaking present in some ways, and it was actually a comedic hit with endurance. Even in the present day, the present winds its means by means of popular culture with modern-day exhibits paying homage to the hilarious predecessor.
Lots of the issues that had been thought-about taboo in the course of the authentic airing of the present — such because the portrayal of interracial marriage or Lucy’s seen being pregnant — are actually utterly frequent occurrences. In some ways, tv has moved into far more risqué portrayals, however there’s one notable exception.
With regards to a specific product placement, modern-day requirements are a lot stricter than they had been in I Love Lucy‘s time.
‘I Love Lucy’ starred Lucille Ball and Desi Arnaz
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The premise of I Love Lucy was easy. It adopted the day-to-day antics of a slipshod housewife named Lucy and her bandleader husband named Ricky Ricardo.
The couple was portrayed by real-life married duo Lucille Ball and Desi Arnaz. Identical to the on-screen Lucy and Ricky, Ball and Arnaz had been an interracial couple, and Arnaz’s Cuban heritage made the looks of their marriage on TV fairly a groundbreaking one.
Audiences fell in love with the goofy present that usually centered on Lucy’s schemes and her tendency to rope in greatest pal and neighbor Ethel. Ricky — alongside Ethel’s husband Fred — would typically attempt to rein within the tricksters, and the ensuing mishaps would remember to herald a ton of guffaws.
The sequence had lasting reputation
The actual-life marriage between Ball and Arnaz may have led to heartbreak, however the fictional illustration of their relationship has lived on for generations. The sequence, which premiered in 1951, ran for six seasons and obtained a heat reception from audiences throughout its personal time.
The present was the recipient of a number of Primetime Emmy nominations and racked up 4 wins together with Finest Scenario Comedy (1953 and 1954), Finest Supporting Actress (1954), and Finest Actress (1956).
As beloved because the present was throughout its personal time, what’s actually spectacular is its ongoing reputation. Many exhibits from 50 or extra years in the past have fallen out of public reminiscence, however I Love Lucy — and Lucille Ball’s comedic legend — lives on.
Maybe it is because Ball tapped into some timeless archetypes together with her portrayal of the bumbling housewife. As biographer Kathleen Brady defined: “There were some serious people who thought that Lucy demeaned women because she was a dingbat housewife constantly being thwarted by her sensible husband. But if we are going to be serious, to me, the underlying theme of that show is the eternal power struggle between the trickster and the powers-that-be. Lucy Ricardo was one of the first female tricksters.”
One product placement on ‘I Love Lucy’ was irresponsible
A lot of I Love Lucy could be thought-about fairly tame by modern-day viewers requirements. The actual-life married couple portraying an on-screen married couple couldn’t even sleep in the identical mattress and the scripts needed to be accepted by a rabbi, priest, or minister.
Modern audiences would balk at such restrictive portrayals of married life, however one factor that I Love Lucy portrayed with out concern would scandalize in the present day’s viewers. There was a whole lot of smoking on the present.
As ScreenRant experiences, Philip Morris was a sponsor of the present, and this ensured them some product placement privileges. The model was talked about on-screen as typically as doable, and the primary characters had been continuously seen smoking.
Curiously sufficient, Ball actually was a smoker, however her most well-liked model was Chesterfields, so she would use the Philip Morris packaging however puff on her personal cigarettes as a substitute.
As we speak, smoking isn’t portrayed on tv and positively would appear misplaced on a family-friendly sitcom. It simply goes to point out that requirements and expectations may typically loosen throughout time, however they often tighten as properly.