Philip Morris – Philip Morris Misr dedicated to delivering smoke-free future: Regional Director
Vassilis Gkatzelis, Managing Director of Philip Morris Egypt & Levant, participated, on Thursday, in a panel dialogue by way of video convention which was organised by the London-based weekly newspaper The Economist.
In the course of the panel, entitled “Creating an innovative future: The key to success post-crisis”, contributors mentioned how private and non-private sector corporations have addressed the unprecedented challenges imposed by the novel coronavirus (COVID-19) pandemic, along with Egypt’s financial standing and updates amid the well being disaster.
Gkatzelis mentioned, “Philip Morris Misr is a key strategic investor and a committed partner to the sustainable progress of Egypt. It has established its Management Hub in Cairo, overseeing operations for Egypt & Levant markets.”
Philip Morris Worldwide (PMI) has taken a collection of initiatives to make sure the protection and well-being of its individuals and broader communities; this has been clearly the highest precedence in such difficult occasions.
On the identical time, enterprise continuity was secured throughout the value chain, together with native manufacturing and distribution, by way of robust collaboration with companions and digitalization of the path to market.
Apart from addressing the challenges of the disaster, that is the time for each group to replicate on its goal and methods of making a sustainable value for its stakeholders. Within the case of PMI, the largest optimistic impression we are able to have on society is thru decreasing the well being impression of our merchandise. Smoking causes critical ailments and one of the best ways to keep away from the harms of smoking is to by no means begin or stop altogether.
Right now, science-based modern merchandise that don’t contain combustion, provide a greater different for greater than 1 billion grownup people who smoke all over the world who would in any other case resolve to proceed smoking. To be clear: these merchandise aren’t risk-free, therefore your best option could be to stop utilizing tobacco and nicotine altogether.
“At PMI, we are transforming the company from a tobacco to a science and technology powered organization to make our mission for a smoke-free future a reality,” Gkatzelis added.
Earlier this yr, the US Meals and Drug Administration (FDA) authorised the advertising and marketing of the IQOS, PMI`s electrically heated tobacco system, as a modified danger tobacco product (MRTP) with lowered publicity data. In doing so, the company discovered that the issuance of the IQOS modified danger advertising and marketing orders could be “appropriate to promote the public health and is expected to benefit the health of the population as a whole.” This determination follows a assessment of the intensive scientific proof package deal PMI submitted to the FDA.
“As of 30 September, we estimate that there were nearly 16.4 million total users of IQOS globally, of which 72% — or 11.7 million users — have stopped smoking and switched to IQOS, with the balance in various stages of conversion. This is a much higher conversion rate than has been observed for other smoke-free products around the world,” he acknowledged.
“Philip Morris believes in the vitality of Egypt as its management hub and works together with the authorities and partners to introduce smoke–free products in the Egyptian market,” added Gkatzelis.
The panel was additionally attended by administrators and representatives of native and worldwide corporations working within the Egyptian market and broader area.