Playstation 5 – £5,000 Playstation 5 takes price-gouging to the next level | News
Before Sony’s release of its new Playstation, gamers were told to expect “possibilities that you never anticipated”. For once, the marketing people were right.
Few customers could have predicted a global shortage of consoles that prompted price-gouging tactics, with computer bots deployed by dealers to buy limited stock for quick profits.
Yesterday manufacturers warned that shortages were likely to continue into the summer as sales on sites such as Ebay reached more than ten times the retail price.
Gamers hoping to get their hands on the PS5, which was released in Britain in November, have been grappling with shortages since the console first went on sale. Every UK retailer is sold out.
On Tuesday Lisa Su, the chief executive of AMD, the American chip-maker, told