Thursday, December 2, 2021
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Playstation 5 – Sony confirms it will sell PlayStation 5 direct to consumers in Europe

Sony Interactive Entertainment (SIE) has confirmed plans to launch its PlayStation Direct online store in Europe.

The company’s US arm launched PlayStation Direct to sell consoles, games and accessories direct to consumers in September 2019.

A job advert posted last December suggested SIE was seeking to “build on the successful launch” in the US by bringing the store to Europe – a plan it confirmed during an investor relations event on Thursday.

During Sony’s current business year (FY21) ending in March 2022, the company intends to launch PlayStation Direct in Germany, the UK, Ireland, France, Belgium, Netherlands, and Luxembourg.

Sony confirms it will sell PlayStation 5 direct to consumers in Europe
A slide included in Sony’s investor relations presentation

“PlayStation Direct has achieved significant revenue in the US market within little more than a year of starting operations,” SIE president and CEO Jim Ryan said during a presentation.

“We plan for 300 percent further growth within this fiscal year, helped by our upcoming launch in Europe.”

In a presentation slide, Sony said PlayStation Direct generated over $5 million in FY19, over $200 million in FY20, and is expected to bring in over $600 million during the current business year.

According to the aforementioned job advert, the director of the PlayStation Direct Europe business will be based at the company’s London office.

They will report to the San Francisco-based VP of PlayStation Direct and be responsible for leading the European sales strategy.