NEW YORK, June 24, 2020 /PRNewswire/ — Ideanomics (NASDAQ: IDEX) (“Ideanomics” or the “Firm”) MEG is happy to introduce the branding and positioning for its truck, specialty automobile, and H2FCV division, which was just lately renamed Medici Motor Works. The renaming and branding are a part of the division’s ramping up of actions within the fast-growing BEV and H2FC truck market.
The story behind the branding stems from the Medici household of Italy which rose to political and monetary prominence in Europe throughout within the center ages and has endured all through the centuries. A lot the identical means the Medici household utilized its huge assets to remodel the world of its time, Medici Motor Works additionally goals to attract upon its huge assets to remodel right now’s world. Whereas the Medici household used its property to usher within the Renaissance and an revolutionary flowering of artwork, science and inductive reasoning, Medici Motor Works is drawing on its property to usher in a clear, inexperienced future for the automotive business.
The event of the branding is a contemporary interpretation of the image of Lorenzo de‘Medici, who used the Borromean Rings as his emblem. In arithmetic, the Borromean Rings encompass three topological circles, that are linked, however the place eradicating anyone ring leaves the opposite two unconnected, the system collapses. The Borromean Rings (symbolizing a linked system) is definitely an historical idea that may be discovered all through the world, spanning many cultures. It appeared in early Buddhist artwork, Viking rune stones and Roman mosaics way back to hundreds of years in the past. Moreover being a logo for the power and energy of unity, the Rings can even characterize the karmic legal guidelines of the universe and the interconnectedness of life.
Medici Motor Works is concentrated on delivering the most effective truck and specialty automobile expertise for industrial fleet operators. Battery electrical autos (“BEV”) and hydrogen to gasoline cell autos (“H2FC”) are usually not an both / or determination for truck operators, the necessity for BEV or H2FC relies on the meant automobile utilization and to some extent the price level as properly. BEV vans are good for brief haul and closed-circuit operations, corresponding to mines, airports, metal mills, seaports, and many others., and H2FC vans are extra suited to lengthy distance haulage, providing the potential for decreased refueling stops and the introduction of self-driving autonomous autos as an answer to driver fatigue. Medici Motor Works is already energetic in Asia and is trying to broaden into Korea and the North American markets within the close to future.
Ideanomics is a world firm targeted on facilitating the adoption of business electrical autos and creating subsequent technology monetary providers and Fintech merchandise. Its electrical automobile division, Cellular Power World (MEG) offers group buying reductions on industrial electrical autos, EV batteries and electrical energy in addition to financing and charging options. Ideanomics Capital consists of DBOT ATS and Intelligenta which give revolutionary monetary providers options powered by AI and blockchain. MEG and Ideanomics Capital present our world clients and companions with higher efficiencies and applied sciences and larger entry to world markets.
The corporate is headquartered in New York, NY, and has places of work in Beijing, Guangzhou and Qingdao, China.
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