NEW YORK, Sept. 14, 2020 /PRNewswire/ — Octane, a Fintech firm based in 2014 to raised serve the lending wants of the powersports market, immediately introduced it has acquired the digital belongings of Cycle World, Motorcyclist, Grime Rider, Bike Cruiser, UTV Driver, ATV Rider, and Cycle Volta from Bonnier Corp.
“We’re buying these titles as a result of we need to assist manufacturers that get folks enthusiastic about powersports,” mentioned Jason Guss, CEO of Octane. “Our aim for this acquisition is to make sure that unbiased product evaluations, rigorous and goal testing, and knowledgeable storytelling will proceed to be accessible to powersports fanatics. When mixed with Octane’s financing platform and dealership companions, shoppers will quickly be capable to go instantly from researching their dream car to proudly owning it, in a quick, seamless course of.”
“Since buying Cycle World in 2011, Bonnier has invested in best-in-class motorbike content material throughout all media channels, and it’s gratifying to see that Octane acknowledges and values the buyer belief that these manufacturers get pleasure from,” mentioned David Ritchie, CEO, Bonnier Corp. “We’re inspired by their dedication to content material and sit up for seeing these manufacturers proceed to develop.”
Bonnier Corp. will assist produce Cycle World‘s closing print problem in October 2020; present print subscribers will obtain a digital version starting in 2021.
Among the many rising manufacturers being acquired, 58-year-old Cycle World reaches extra folks now than ever. The model engages greater than 1 million shoppers month-to-month, with greater than 90 p.c of these interactions occurring on-line. Octane will put money into digital content material and web site growth to additional solidify Cycle World’s dominance on this house. Octane appears to be like ahead to welcoming Mark Hoyer, VP, Editorial Director of the manufacturers, and his distinctive editorial staff.
Octane’s mission is to attach folks with their passions. The powersports market (bikes, ATVs, UTVs, PWCs, snowmobiles) is quick and enjoyable, however too many shoppers discover the financing expertise that powers nearly all of purchases to be gradual and irritating. Octane believes that purchasing a powersports car ought to be as satisfying as proudly owning one. With a view to ship instantaneous financing affords, Octane developed an automatic know-how platform that gives prequalification for purchasers.
Octane is a Fintech firm whose mission is to attach folks with their passions. With a concentrate on the powersports market, Octane reaches riders by way of editorial manufacturers similar to Cycle World ( https://www.cycleworld.com/) and UTV Driver (https://www.utvdriver.com/), and helps shoppers purchase their favourite automobiles with instantaneous, frictionless financing. On Octane.co, powersports buyers can analysis automobiles, prequalify for a loan, and immediately examine charges with no obligation and no affect to their credit score. Octane connects clients with partnered dealerships, the place they will full their buy with financing. Octane works with greater than 3,500 sellers within the USA, gives financing protection for many main powersports makes, and affords promotional financing with low charges for greater than 40 manufacturers.
About Bonnier Corp.:
Bonnier Corp. is an American fanatic media publishing group, which incorporates greater than 15 multichannel manufacturers extending into all platforms, together with magazines, digital media, occasions and product licensing. Bonnier Corp.’s iconic manufacturers embody In style Science, Saveur, Discipline & Stream, Yachting, Flying, Crusing World, Salt Water Sportsman, Working Mom and Outside Life. Different enterprise subsidiaries embody Bonnier Occasions, a full-service promotion and occasions group, and Working Mom Media’s range and inclusion consulting group. Bonnier Corp. is owned by Sweden-based Bonnier AB, a globally working media conglomerate.
Manufacturers and Web sites Acquired by Octane:
Cycle World — https://www.cycleworld.com/
Motorcyclist — https://www.motorcyclistonline.com/
Grime Rider — https://www.dirtrider.com/
Bike Cruiser — https://www.motorcyclecruiser.com/
UTV Driver — https://www.utvdriver.com/
ATV Rider — https://www.atvrider.com/
Cycle Volta — https://www.cyclevolta.com/
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