Procter & Gamble – Cosmetics big Avon appoints Karen McElhatton as CTO –
Cosmetics big Avon has introduced the appointment of Karen McElhatton as Chief Know-how Officer.
McElhatton has 18 years’ worldwide expertise within the expertise career, throughout client, retail and automotive sectors, most lately as Group Chief Data Officer at McLaren Group.
In her function, she’s going to oversee the persevering with digital transformation at Avon and can play a gaggle function with oversight for Know-how throughout house owners Natura &Co.
The multi-level advertising and marketing firm has 5m model reps world wide and claims to promote a lipstick each three seconds.
On her appointment, McElhatton mentioned, “I am thrilled to be joining Avon at such a pivotal moment. With a clear strategy and desire to accelerate a digital transformation, we can continue to elevate the experience for Representatives, consumers and employees. I’m proud to be joining such a purpose-led brand and very much looking forward to working with the talented teams.”
Avon CEO Angela Cretu added: “Digital transformation is essential to our Open Up & Develop technique. Karen’s appointment will guarantee we now have the perfect expertise roadmap to allow us to be efficient and agile in order that we are able to compete in a extremely digitised market.
“By digitalising our Representatives and creating an omni-channel shopping environment, we will reach more consumers, with a personalised, high-touch, high-tech experience. I am so excited to welcome Karen to the Avon family.”