Procter & Gamble – Ex-P&G Matteo Magnani to move Firmenich’s perfumery innovation
Perfume and style producer, Firmenich, has appointed Matteo Magnani as Chief Shopper & Innovation Officer, International Perfumery. Mr. Magnani is answerable for future-proofing the advertising and innovation pipeline by enhancing present capabilities and driving breakthrough options for the group’s clients.
“Matteo is an skilled enterprise chief with a powerful observe report in model constructing and innovation,” stated Ilaria Resta, President, International Perfumery, Firmenich. “On this new function, he’ll concentrate on reworking in-depth market and client insights into enterprise alternatives and options, to boost our sturdy capabilities throughout innovation, naturals and sustainability. Matteo may also develop our model fairness and communications, whereas accelerating digitalization with our clients.”
Previous to becoming a member of Firmenich, Matteo Magnani spent 17 years at Procter & Gamble. In his final function, he served as Model Vice President for Cloth Care Europe, the place he contributed to the sturdy progress of manufacturers equivalent to Ariel, Tide, Lenor and Fairy. Previous to this, Matteo led Dolce&Gabbana Magnificence, previously licensed to P&G, overseeing a wealthy innovation program, together with blockbuster perfume launches and the profitable institution of the luxurious perfume assortment and colour cosmetics.
“I’ve at all times been enthusiastic about perfume and it’s potential to convey additional benefit and value to client merchandise,” stated Matteo Magnani. “It’s an thrilling time to affix Firmenich, which, after 125 years, continues to guide the trade in creativity, innovation and sustainability. I really feel empowered to drive better affect for our clients and their customers.”
Primarily based in Geneva, Matteo will report on to Ilaria Resta, President, International Perfumery, and can oversee Perfumery groups throughout innovation, advertising, client insights, naturals, sustainability, digital and communications.