Procter & Gamble – Harry and Meghan blasted for new deal with company that sells skin-whitening cream
The former Duke and Duchess of Sussex are in trouble on social media after they announced a partnership with a company that sells skin-lightening – undermining their collective efforts to call out racism.
Meghan Markle and Prince Harry have a partnership with Procter & Gamble through their non-profit, the Archewell foundation, focused on “gender equality, more inclusive online spaces, and resilience and impact through sport.”
However, the announcement is ruining their social justice credibility over a controversial Olay skin-lightening cream called “White Radiance” that the company sells in India, Malaysia and Singapore.
“Meghan has talked a lot about the issue of race and racism, so this does stick out like a sore thumb,” Alex Malouf, a former Procter & Gamble executive, told the the Mirror, which first reported the story.
Prominent figures including Nina Dovuluri, the first Indian-American Miss America, have said that skin lightening – or whitening – creams like White Radiance are racist because they reinforce the idea that white skin is superior to brown skin.
“[It says] that you need white skin to be beautiful, you need white skin to be successful,” Dovuluri said.
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“Like everyone else around the world, I saw that interview with Oprah that Meghan did,” Dr. Joanne Rondilla, a professor at San José State University, told The Mirror in regards to the royals’ “responsibility” addressing the product.
“It was important for [Meghan] to bring up these issues of colorism. I don’t think this partnership advances that conversation,” she continued.
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