“Widen The Screen is an expansive content creation, talent development, and partnership platform that celebrates creativity and enables Black creators to share the full richness of the Black experience. Only when we Widen The Screen to Widen Our View can we all broaden the spectrum of the images we see, the voices we hear, the stories we tell, and the people we understand. Fully.”
According to P&G, Black stories are too often portrayed as one extreme––either struggle or triumph. While those stories exist, they do not represent the full Black experience. The #WidenTheScreen series asks: What about the inside jokes and hard conversations, the honest gestures, and creative acts of rebellion? To understand the Black experience, the whole truth must be showcased, notes P&G.
The company notes that less than 6% of writers, directors, and producers of US-produced films are Black; from 2007–2019, only 8 of 1,447 directors identified as Black women; in 2019, Black characters accounted for 15.7% of all film roles and 33% of the top 100 films in 2019 had no Black girls/women in any speaking or named roles.
To help remedy the situation, Black-owned film production studio SpringHill Entertainment and P&G are collaborating on a project that takes viewers on the journey of a young boy’s imagination to showcase a range of opportunities beyond athletics. The film and associated community programs will show young Black men that they can follow and achieve their dreams, opening their minds to all the possibilities of the future.