Roblox developer Melon Dec partnered with Atlantic Records to celebrate the release of the group’s sophomore album, which earned them their first No. 1 on Billboard’s Top Album Sales chart in February. Atlantic Records also helped pop star Ava Max host a Launch Party for her debut studio album Heaven & Hell on the platform in September.
“Ultimately our goal is to champion the artists, and Roblox helps us do that by giving them an opportunity to connect with fans and promote their music in new ways,” added Paul Sinclair, general manager and executive vice president of Atlantic Records. “Why Don’t We are crazy talented, and we want to get their music heard by as many fans as possible. With their huge online/social media presence and Roblox’s popularity among their key audience, this partnership is a no-brainer.”
The Good Times also debuted at No. 3 on the Billboard 200 for the quintet’s highest charting effort on the tally, but their longtime manager Randy Phillips and Artist Group International founder and chairman Dennis Arfa said the good times for Why Don’t We, which Phillips considers as “an arena or stadium act of the future,” won’t be happening on the road anytime soon.
“The worst thing for a tour like Why Don’t We is uncertainty,” Phillips told Billboard. “If the fans aren’t sure about the future, or their parents are still out of their jobs, you can’t go out on the road in that environment. It simply won’t work.”
Why Don’t We’s Launch Party will take place on Roblox on Friday, March 5 at 7 p.m. ET. Three additional performances are scheduled throughout the weekend on Saturday, March 6 at 4 p.m., and again on Sunday, March 7, at 12 a.m. ET and noon ET.
Watch the official trailer below.