Zag Video games, the brand new video games division launched in October 2020 by international unbiased animation studio Zag, has introduced a partnership with Israel-based startup Toya to create its first sport for the Roblox platform for the ZAG and ON youngsters & household (Mediawan Group) hit “Miraculous – Tales of Ladybug & Cat Noir.”
Scheduled for launch in April, the brand new “Miraculous Ladybug & Cat Noir” journey quest sport from Zag and Toya, a Roblox studio, would be the first to deliver a TV collection to the Roblox metaverse – a shared on-line expertise the place followers work together in 3D simulated digital environments.
“Miraculous Ladybug is a relatable heroine who sets up a positive, strong and rocking persona – with the ability to transform, figuratively and literally, the world she is living in,” says Elinor Schops, vice chairman, Zag Video games and Interactive Experiences. “We consider that the Metaverse that Roblox has constructed is the perfect place to launch a sport that celebrates woman empowerment and exploration, and we wish to hand over to those ladies (and boys after all) the ability to advise the right way to play the sport. In each sense, we plan for the sport to be led by the neighborhood with a view to make this right into a neighborhood sport – that is the place followers will meet and position play within the Miraculous universe. Our companion Toya, with its female-led agenda, helps to rework the gaming expertise for women all over the world, and we couldn’t have hoped for a greater match of agendas and concepts.”
The launch of the Roblox sport coincides with the debut of Zag’s second big-budget animated film, “Miraculous World – Shanghai – Lady Dragon.” The announcement additionally comes on the heels of Zag’s announcement that Miraculous is now obtainable on TikTok, increasing the model’s digital presence.
“Toya is proud to work with Zag to develop ‘Miraculous – Tales of Ladybug & Cat Noir’s’ first Roblox gaming expertise,” says Anat Shperling, chief government officer and co-founder, Toya. “We’re keen about Roblox being a versatile and inclusive area that permits freedom of expression for adolescents’ interior worlds. We are able to’t wait to usher the beloved protagonists of the collection, Ladybug and Cat Noir, into the Roblox realm, with an inspiring journey that invitations international followers right into a shared expertise within the wealthy private area of those admired characters. Core to Toya’s mission is creating inclusive gaming experiences that allow ladies and boys to express themselves freely in a secure setting. We plan to design a journey that encourages gamers in direction of larger freedom of self-expression, and teaches them empowering expertise for the skin world, corresponding to time administration, and decision-making. We couldn’t be extra excited to deliver this expertise to life in partnership with the Zag gaming crew and with the assist of the great international neighborhood of ‘Miraculous’ followers and followers.”