SalesForce – Creating AI Marketing that Customers and Society Can Trust | Sponsored Content | Tech-Talk Webinar | April 20
When personalizing marketing messages with AI, the onus is on marketers to respect consumers’ privacy.
Nearly 90% of consumers want more transparency into how their data is used, according to the Sixth Edition State of Marketing, a Salesforce research report. Likewise, audiences are becoming more informed about the ethical use of data.
With that said, marketers walk a fine line between useful, targeted ads and ones that are invasive. It’s also easy to slip into stereotype bias—attribution of particular qualities to a member of a particular social group—or exclude segments of your customer base by focusing on demographic variables.
eMarketer is pleased to moderate a Tech-Talk Webinar featuring Salesforce‘s Kathy Baxter, architect, ethical AI practice. She will discuss how to use AI marketing to build customer trust as the third-party cookie deprecates and marketers must collect data directly.
Join this webinar and learn how to:
- Collect data and build a useful data bank
- Ensure that your brand marketing is accurate, inclusive, and valuable to your audience
- Preserve privacy while building trust with your core customers