SalesForce – Sally Magnificence Holdings Companions with Salesforce
The partnership will see Sally Magnificence implement cloud-based enhancements that can assist the procuring expertise for patrons.
The salon expertise has modified for patrons as they give the impression of being to maintain protected through the Covid-19 pandemic. Prospects need to buy DIY hair color and hair care merchandise as salons stay closed. By partnering with Salesforce, Sally Magnificence Holdings is powering linked procuring experiences with the Commerce Cloud, enabling them to shortly scale their on-line retailer; Advertising and marketing Cloud permitting the workforce to remain linked with their purchasers by means of social media and e mail and Service Cloud, to deal with spikes in customer support requests.
“Working with Salesforce allowed us to maintain up with the surge in on-line demand for salon-quality DIY magnificence merchandise and sources by leveraging our shops’ stock, whereas additionally sustaining alternatives for our retailer associates to proceed working throughout this troublesome time,” commented Mary Beth Edwards, SVP, CIO & CTO, Sally Magnificence.
Lidiane Jones, CEO, Salesforce Commerce Cloud, added: “Reaching customers and retaining loyalty have become more difficult than ever for brands. Not only are they challenged by the need to fulfil large online orders but to deliver connected, immersive experiences across all touchpoints. With Commerce Cloud, Sally Beauty Holdings has delivered just that.”