Leaving behind the uncertainties of 2020, there is much to look forward to for all businesses in 2021. Indeed, there is much to think about in terms of marketing strategies for most businesses as they try to revive their profitability or seek out new directions after 2020.
Of course, the kind of business you are in and how you have been impacted in the last year will matter. For instance, if you run an online casino, you probably saw a rise in customers who visited your site, registered themselves and claimed the bonuses and other promos you offered. The more visitors who come onto your site to explore the free slots, the more likely they are to continue with the registration of accounts.
However, a new year brings on changes. You need to review what went right or wrong last year and what changes you expect in the coming year. Once you have the data in place, you can then plan out the marketing strategies for the year ahead. Of course, it would also do well to review and revise those strategies in the middle of the year.
Look Back at 2020
It is imperative that you look back at the year gone past and realise what went right or wrong for your business. Of course, the pandemic coming in and changing the external environment factors had a large role to play. It might have impacted your business in a positive way. In that case, you need to plan a marketing strategy that would help you to retain and grow your particular customer base. On the other hand, if last year impacted your business in a negative way, plan on how to turn around the business and market it, keeping costs low at the same time.
Review Your Target Market
Marketing strategy needs to be reviewed as per the needs of your target consumer or customer group. If the target audience remains unchanged, plan the following:
- Which forums do they get news from?
- How do you maintain connection?
- Can you improve the ways you reach out to them?
Set New Goals for Your Business
No business should stagnate or remain at the same place. Hence, planning a marketing strategy will also involve planning how you wish to grow the business. It is best to set smart goals that are specific, measurable, attainable, relevant and timely. Once new goals are set, you can then plan your marketing objectives accordingly.
Review Your Marketing Tactics
If online is your main marketing forum, you will want to revisit the tactics you used and re-plan as per the effectiveness of the different channels. For instance, most internet marketers use the following tactics:
- Updates on social media
- Advertising campaign redirecting visitors to your official website
Plan Out Marketing Strategy for 2021
Once your business goals are set for 2021, you can then plan a marketing strategy for the same. You can begin by planning marketing activities for every month. List tactics that you plan to deploy for a monthly marketing campaign and the activities you can do for the same. Once you have laid out a six-month plan at least, it will help you to visualise the activities you plan to commit to every month. If you are working in a team, it will help to break down the plan into activities and responsibilities for each member of the team.
Plan Resources and Time
At the time of planning the marketing strategies, you need to factor in the budget as well. The smart goals you set for your business will also include a budget for the different expenses. Hence, it will also help you to determine the budget for the marketing expenses. Once realistic goals are set, you can then plan the specific marketing activities within the expenditure budget.
Put Your Marketing Strategies to Work
Once you have planned the activities, next comes execution and review. As you conduct online and offline marketing activities, you also need to review the effectiveness of the same. Hence, check the effectiveness of activities with the help of website traffic and brand awareness measurement tools. You can also use press releases whenever there is something new that you wish to let your existing and new customers know.