Los Angeles, CA (May 26, 2021) – Film and Broadway producer with a background in local cable TV news, Edward Walson announced today that he is launching CURIA, a curated online film collection service with a unique streaming model that offers highly curated rotating monthly offerings aimed at a new generation of streamers frustrated by bloated programming options and unhelpful algorithms.
Curia will feature freshly-curated movie collections to fit all flavors of filmmaking and will offer a constantly rotating and evolving lineup throughout the year. The curated selections of films, both features and shorts, will be organized into hyper-niche sub-genres to help consumers make faster, more informed viewing decisions.
CURIA plans to be a fixture in the film festival circuit with a healthy appetite for new acquisitions, dedicating a constant programming collection called “The Circuit” for all festival films, along with “Short Stories” which will house their ever-growing collection of shorts that are only normally seen at festivals. Pop-up collections will also rotate on a monthly basis, which allows a high level of quality and curation without overwhelming the audience with quantity. The first month will feature a standout selection of both commercially-minded fare and auteur-driven cinema, including many recent festival favorites from the last ten-plus years, while also boasting an impressive collection of exclusive Award-Winning short films.
On the importance of tying in the service to the industry at large, Edward declared, “As someone who has had the privilege of premiering films and attending some of the best film festivals in the world, it was always an idea of mine to bring some of these amazing films to audiences in a unique way. I’ve always been overwhelmed by the quality of some of these feature and short films that are made by amazing, talented, up and coming filmmakers from all around the world. They deserve a dedicated streaming home and distribution outlet because sadly many of these films are only seen by people in the industry. We are proud to launch a service that has both reverence for the artform in our expert feature film curation, while also contributing to the growth and discovery of new filmmaking talent. As the son of the inventor of cable television, I feel like I am continuing my father’s legacy, who through cable TV, directly contributed to the growth of watching our most beloved films in the comfort of our homes.”
Edward has also brought on Garrett Weaver, formerly Director of Acquisitions at Universal Pictures, as Chief Content Officer and head of the service, who has been steadfastly building out the content offerings while leading a skilled team of executives in finalizing content partnerships with studios, independent distributors, and acquiring titles for exclusive premieres on the service. CURIA plans to partner with film festivals in a “unique and holistic way” while also teasing some exciting ideas on how to leverage social media marketing to keep subscribers engaged and ensure all films on the service are being promoted successfully.
“Often times there are films hidden on a service that you may love to watch but you simply don’t know they’re there. We aim to change that and really shine a light on some of these amazing films that aren’t always showcased front and center,” Weaver added.
The service is scheduled to launch June 4th and will be available on Mobile (iOS, Android), Roku, Apple TV, Amazon TV/ Android TV, as well as on www.curia.tv.