DKNG Stock – Just Women’s Sports raises US$3.5m to expand content offering
- Female athlete investors include Elena Delle Donne, Arike Ogunbowale, Kelley O’Hara, Sam Mewis and Hilary Knight
- Drive by DraftKings, OVO Fund and Supernode Global also participate in round
- Durant’s Thirty Five Ventures to help grow JSW brand
Media platform Just Women’s Sports (JSW) has raised US$3.5 million in a seed funding round led by early-stage venture capital firm Will Ventures.
Other investors in the company, which exclusively covers women’s sports, include National Basketball Association (N(BA)) star Kevin Durant and business partner Rich Kleiman’s Thirty Five Ventures. JSW added Thirty Five Ventures will utilise its network and resources to help amplify the platform’s brand.
Drive by DraftKings, OVO Fund and Supernode Global also invested.
A number of female athletes also participated in the round, including Women’s National Basketball Association (WN(BA)) players Elena Delle Donne and Arike Ogunbowale (pictured above), ice hockey Olympic gold medallist Hilary Knight, and US women’s national team (USWNT) stars Kelley O’Hara and Sam Mewis.
Launched in 2020 by founder and chief executive Haley Rosen, JSW plans to use the funding to expand its content offering, which currently ranges from podcasts to highlights shows, while also further promoting equality in sports. Additionally, it will look to build out its executive, production and editorial teams.
JSW has already made a number of high-profile appointments, including Google and Uber Eats executive Ali Braverman, ESPN producer Ashley Braband and The Athletic editor Hannah Withiam.
“This space needs consistent and high quality media coverage and attention,” Rosen told Sportico. “We need to build the storylines, narratives and the characters. If you build this world, and you get people tuning into games and knowing who these players and athletes are, you can build all these extensions off of it – the fantasy, betting, everything we see on the men’s side.
“But it starts with high-quality, consistent media coverage. And that’s what this raise is about: building a team to build the ecosystem around women’s sports coverage.”