Eros Stock – Blox appoints Shivani Karia Jhaveri as CMO, Marketing & Advertising News, ET BrandEquity
As chief marketing officer, Karia’s role is to lift off the new brand from scratch along with other leadership functions with her expertise in product positioning and digital direct to consumer marketing.
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Her role also includes brand discovery and creation for the new company as she has been instrumental in building out the whole team while driving the strategic vision of the company. She will play the primary role in decision making on product, go-to-market positioning, branding along with major business decisions for the company as well.
Aditya Jhaveri, founder and chief executive officer, said, “It is with immense pleasure that we bring on board Shivani as the new chief marketing officer of Blox. With her expertise and ambition, she has truly been a guiding force for Blox – right from its conceptualization to where it is today. I am positive that she will take on her role with great zeal and will significantly contribute to the company’s growth in the future.”