Farfetch Stock- OFF-WHITE™ LAUNCHES FIRST FULL SUNGLASSES & EYEWEAR COLLECTION — Flaunt Magazine
Off-White™ has announced the launch of the label’s first full eyewear collection. Avant-garde and bold, the collection will arrive in stores throughout June 2021, and will feature silhouettes that showcase Off-White’s traditional graphic linearity and aesthetics.
The “Catalina,” the “Marfa,” the “Alps,” the “Manchester,” the “The Cape,” the “Arthur”, the “Tropez”, and the “Cady”, all brand a reinterpreted logo and a balance of design, graphic, and art influences.
To introduce Off-White’s first complete eyewear collection, creative director, Virgil Abloh tapped the photographers Tanya and Zhenya Posternak to capture talents such as supermodel Helena Christensen, actress and model Justine Biticon and the musician Lil Dre for a new campaign.
“I chose Helena, Justine and Lil Dre because they each represent different worldviews and perspectives, yet they each embody everything I believe Off-White™ stands for. Creativity, perseverance, confidence,” remarks Abloh.
The Off-White™ eyewear collection will be sold at off—white.com, FarFetch.com, independent Off-White™ stores globally, select opticians worldwide, and select international retail partners.