Advisors have high expectations for Amazon’s second quarter earnings announcement on July 30, and thus does Amazon – that the company expects net sales to grow anywhere between 18% and 28% this quarter. For the matter, investors have high expectations too: Amazon’s P/E ratio stands over 140, in comparison to 80 in the start of the year. This makes Amazon priced for perfection, but it’s easy to know why – online shopping, Amazon Web Services, Amazon Fresh, Prime Video as well as Twitch have directly benefited in the pandemic. If Amazon declares anything less than a perfect quarter stocks are certain to fall, but maybe not for long – after all, who wouldn’t wish to invest in what’s become the world’s most critical firm?