More than any other technology, even the radio, the internet has given a new lease of life to independent creators. The internet revolution has changed the ways content is distributed, promoted, and consumed.
While YouTube, Spotify, Apple Music, SoundCloud, Amazon Prime, Hulu, and Netflix are the popular names in the content streaming industry, there are still scores of others fighting hard to control a bit of the growing market share.
Unfortunately for independent creators, the boom being experienced in the music streaming industry has not translated to sustainable income. In fact, music streaming has left indie creators less empowered. This is similar to what was obtainable with record label artists of the 90s and early 2000.
Why is this so?
The major streaming platforms have not provided equal opportunity between the big names and the emerging indie artists. While there are millions of songs on Spotify, only a handful are enjoying millions of streams, and these songs are not by indie artists. To earn a minimum wage as an artist with songs on Spotify, Apple Music, or Deezer, you’ll need not less than 314,250 streams. While this might be achievable for Drake, Nicki Minaj, or Kendrick Lamar, it’s a lofty dream for most independent artists and creators.
In essence, these streaming platforms are not positioned to empower emerging artists financially.
We are indeed in the age of music streaming, and independent creators cannot be left out of the scheme of things. It May sound cliché, but it’s a tale of either you get rich or die trying. Music streaming has been a success in many ways, but only for some. Despite enjoying breakneck growth, artists are still paid just a little of what music consumers are paying in subscription.
Funnily, music streaming payouts vary; it’s a factor of whether you are signed to a label or independent. It’s just an irony that streaming service payouts favor those who need the income the least. Think of it as one of the shortcomings of capitalism being played out in the music streaming industry—a scenario whereby the consumers cannot determine whose pockets their subscriptions fall into.
The Emergence of Disctopia: Empowering the Creator’s Economy.
It’s saddening that millions of working independent creators in the United States and even globally struggle to make a decent living from their craft. If the streaming industry’s current structure is relied upon, we’ll see a scenario where many will have to abandon music and get a 9 to 5 job. This is the backdrop to the founding of Disctopia, a streaming service that gives back creative and financial power to independent creators.
Disctopia intends to serve as a platform that allows creatives to achieve their dreams without worrying about revenue. That’s why the streaming service caters solely to indie artists, podcasters, and other content creators. Disctopia understands that creatives need all the freedom they can get; that’s the streaming service’s driving philosophy.
As a streaming platform built for indie creatives, Disctopia delivers on its promise of creative freedom. This is evident in the platform’s features that allow artists to distribute content for free or at a set price. If you are interested in building a relationship with your fans, Disctopia provides you the environment to directly interact with fans. You can grow your fan base, generate steady income and build relationships.
What The Future Seems Like With Disctopia
We’ve reimagined the future at Disctopia. A future where true power belongs to the creatives, not just the record labels, streaming platforms, or corporations. That’s why we will be a part of the future where there’s a level playing ground for every creative.
That’s what’s fuelling our passion for building a true creator’s economy. We want to prove that you don’t need millions of fans to be a successful independent creative. All you’ll need is a thousand true fans. In the end, creatives won’t need a million streams to earn an income through Disctopia.