Argentina Tourism in focus: Federico Magri Speaks About Trekking in Patag
With over 330.000 followers on social media (and reaching over 2.5 million people in only one month with one campaign), Federico Magri has access to a wide audience. So much so, that two US universities conducted studies on recent tourism in the area. Their results concluded that tourism had increased by 30% in the area thanks to Magri’s efforts. It was a balance between combining technology with the beauty of nature. Without any kind of government or local support, and only through his own means and tools he has managed to lead people to nature. Magri commented that he wanted to convey his passion for the beauty and vastness of El Bolsón. He wanted to highlight its wonderful community in a natural (and genuine) way to encourage nature lovers everywhere to visit Patagonia. Federica Magri is also an admirer of the writer and environmental philosopher, John Muir. His favourite quote from John Muir is, “I care to live only to entice people to look at nature’s loveliness,” (which seems to fit the explorer well).