eZee, Google roll out Free Booking Link programme
As Google paves the way to support the striving hospitality and tourism industry with its new programme, eZee takes one step forward to empowering hospitality businesses.
eZee, in collaboration with Google rolls out the Free Hotel Booking Links programme for hospitality businesses. Starting now, eZee’s customers will be able to enroll and fully reap the benefits of this programme without any hassle, demonstrating eZee’s commitment and constant innovations to its hospitality solutions. This coupled with its ongoing strive to empower hotels to become more profitable made them one of the initial technology partners for this programme.
Andrew Kim, the Chief Business Officer of eZee commented, “The most important fact we realized during and as we come out of the pandemic is that, companies will have to keep innovating and evolving to survive and impart superior user experience. With the FBL program, Google aims to assist the hospitality industry bounce back on their feet through optimum visibility and opportunities. eZee’s purpose has always been to bolster small and mid sized hotels to become more profitable and efficient businesses. By participating and working with Google on FBL, eZee aims to strengthen the travel industry with modernization.”
Through this new launch, Google is making it free for hotels and travel companies around the world to appear in hotel booking links, beginning this week. eZee’s role here would be to enroll its existing customers and all future customers onto the platform, unlocking a myriad of direct and commission-free booking opportunities for the properties.
This programme would entail the following benefits for hospitality businesses:
* Direct connection to Google with the best rate coverage and real time prices.
* Display of direct rates and availability on Google Search and Google Maps.
* Acquire more direct commission-free bookings.
With travel and tourism in some parts of the world showing signs of recovery in 2021, it has become crucial for the hospitality sector to identify opportunities and apply strategies to retain their businesses. On the other hand, travelers are expecting better and personalized experiences. In such a scenario, Google’s FBL and eZee’s participation in it will turn out to be a valuable opportunity.