How know-how can save the journey business
The COVID-19 outbreak has disrupted each business, however none extra so than the journey business. World journey and tourism income fell by 42% in 2020, and an estimated 174 million jobs are in danger within the sector. Even after the pandemic is over, lingering security issues may cease many individuals from touring. Making customers really feel protected to journey would be the key to restoration in 2021, and plainly know-how could possibly be one of the simplest ways to do that.
Right here at Amadeus, we imagine within the energy of know-how to save lots of the journey business. We determined to discover this additional by commissioning a survey. We requested 6,000 vacationers from the UK, the USA, Germany, France, Singapore and India about their biggest journey issues, and the way know-how may assist them to really feel safer. Whereas the outcomes affirm that anxieties are operating excessive, in addition they give trigger for optimism. It appears that evidently journey know-how can go a protracted strategy to calming their fears.
84% of vacationers mentioned that know-how would make them really feel extra assured to journey within the subsequent 12 months, particularly if it may scale back overcrowding and facilitate social distancing. 38% mentioned that crucial function of journey know-how was to scale back queues and congestion, whereas 31% mentioned that it ought to scale back the necessity for head to head contact.
We additionally requested vacationers to call particular examples of know-how that might make them extra more likely to journey. 42% talked about location-specific apps that might inform them of localised outbreaks and preserve them updated with altering rules. An extra 42% mentioned that they’d be counting on cellular fee providers similar to Google Pay and Paypal to scale back the necessity for bodily contact when touring.
Apparently, the outcomes assorted an amazing deal by age and placement. Older vacationers tended to be extra cautious. 47% of Child Boomers mentioned that they would want to socially distance all through their journey to really feel protected, in comparison with simply 27% of Technology Z respondents. Respondents from Singapore had been particularly eager on contactless know-how, whereas these from India favoured native security apps. This demonstrates the necessity for personalised service within the post-COVID world.
Whereas there’s lots of work to be accomplished, the survey is sweet information for the business. It reveals that, by taking particular measures, corporations can encourage folks to journey once more. Christophe Bousquet is our Chief Expertise Officer. He explains why that is trigger for optimism:
“This research provides a source of optimism for the industry as many of the travelers’ concerns can be addressed by technology available now, at every stage of a traveler’s experience. Whether it is new mobile applications, biometrics or contactless solutions, we need to explore together as an industry and with governments how best to accelerate adoption if we are to encourage global travel, which is a major driver of global prosperity.”