Thomas Cook India & SOTC tap high potential segment for women travelers; stock gains 2.5%
Thomas Cook India & SOTC’s recent Second Holiday Readiness Report (December 2020) has revealed that Indian women travellers are displaying a strong appetite for holidays: 65% of women respondents are keen to travel in the next 6 months; a significant 72% displaying confidence in air travel.
Basis this demand, Thomas Cook India, and its Group Company, SOTC Travel Ltd. have focussed on women-centric products and have curated special flight-inclusive women-only tours to India and Dubai to commemorate International Women’s Day (March 8) and Women’s Month (March).
The company said in a regulatory filing on Tuesday that evolution of India’s women traveller segment has been exponential and represents a significant and growing opportunity. Their holiday wish list is no longer restricted to safe destinations and shopping, but includes a diversity of eclectic experiences including, outdoors-adventure, self-drives, culture, spa-wellness and gastronomy; interest based itineraries are witnessing strong uptick.
In addition to India’s corporate women segment driving the B-leisure potential, a sizable demand has been emerging from the solo woman traveller, millennials, girl gang/ BFF (best friend forever) vacations, bachelorette tours, kitty party getaways, etc.
To commemorate International Women’s Day/Month and celebrate women, Thomas Cook India and SOTC have conceptualised special women-centric tours to Dubai at an attractive starting price of Rs49,325.00 with fixed departures on March 5 & 6, 2021. Besides Dubai, packages are available across an array of favourite domestic destinations such as Goa, Kerala, Jaipur and Udaipur with fixed departures on March 7 & 8, 2021.
In addition, the companies have also launched a vibrant portfolio of customized tours for women travellers.
Some of the exceptional experiences are vintage car drives around Udaipur’s picturesque lake, spa and wellness in Thekkady, backwater cruises and martial arts in Kerala, casino and pub hopping in Goa, a jeep safari amidst the lush plantations in Munnar, unique stays in forts, havelis or palaces, adrenalin infused experiences like dune-bashing/sand surfing, shopping experiences at the Gold/Perfume/Spice souk, etc. in Dubai.
As safety is one of the top concerns of women travellers, Thomas Cook India and SOTC have put together a holistic three pronged customer confidence-building Assured-Insured-Secured program that covers every aspect of physical safety as well as mental and financial security to provide complete peace of mind.
Ata round 12.56 pm, Thomas Cook (India) Ltd was trading at Rs48.60 per piece up by Rs1.2 or 2.53% from its previous closing of Rs47.40 per piece on the BSE.