“This guarantee is an expression of the trust we’ve built with our customers, assuring a high-quality, craveable experience every time,” Wendy’s Chief Marketing Officer Carl Loredo said in a release.
The new fries look pretty similar to the old ones, but this time around Wendy’s has retained a bit more of the potato skin and is using a new batter system to ensure the heat and crispiness last longer. Wendy’s spent four years on the revamp, experimenting with 20 different shapes before landing on the new formula.
Wendy’s promotion is part of an increased marketing push for its popular food items. The company is spending an additional $10 million to advertise its breakfast menu this year, bringing its overall spending on breakfast ads to $25 million in 2021.