Zillow – Hasbro, Zillow Join Disney‘s Ultimate Princess Celebration
Hasbro has joined Disney‘s Ultimate Princess Celebration by announcing a new Princess castle available at most major retailers.
In honor of the campaign and Disney‘s debut World Princess Week on Aug. 23-29, Hasbro has partnered with online real estate marketplace Zillow to create an interactive, online “listing” (for entertainment purposes only) for its new Hasbro’s Disney Princess Ultimate Celebration Castle.
The listing includes details on the fully furnished rooms and interior design, including vintage appliances, a transforming garden swing, lofty windows and a clawfoot tub. Interested “buyers” can check out the listing for insight on the castle’s previous visitors and maybe even become one themselves.
“After a year of skyrocketing ‘Zillow surfing‘ and general interest in real estate, Hasbro joined in on the fun with our very own dream home, the Disney Princess Ultimate Celebration Castle,” says Kristin Hamilton, vice president, global brands, Hasbro. “Working with Zillow to unveil the castle and create a unique experience for our fans and consumers lets them experience the magic and wonder of a Disney Princess Castle playset like never before.”
On Instagram, Hasbro has an exclusive castle tour from home renovation with real estate celebrities Tarek El Moussa (HGTV’s “Flip or Flop”) and Heather Rae Young (Netflix‘s “Selling Sunset”). “We are delighted to be working with Hasbro to showcase the one-of-a-kind Disney Princess Ultimate Celebration Castle,” says El Moussa and Young in a joint statement. “Being big fans of Disney in our family combined with our backgrounds in home renovation and design, we can appreciate the extravagant designs and layouts this playset has to offer. We are excited to share the grand tour of the three-floor, six-room castle as well as many of its other surprises.”