Zillow – Rocket Cos.Wants to be your real estate agent with a new initiative
Zillow’s tiptoe move to the residential real estate brokerage business is another major real estate technology companion in the real estate sales business.This time around, we have a lot of connections with Cleveland — Detroit Base Rocket costume. (NYSE: RKT)
Through Rocket Homes, Rocket recently Announcement The intention is to provide real estate brokerage services to their own agents and continue to share referrals with local agents in the same way that Zillow leads. We also plan to offer a 1.5% commission by the fourth quarter, so we will enter the discount commission business. We are also entering the iBuyer, home buying and business, and will hire an in-house closure and escrow service provider.
Doug Seabolt, CEO of Rocket Homes, said in his announcement: Simplify and speed up the process while saving clients money. If your client wants to sell their home, get help from our staff’s Rocket Homes agent or meet a trusted local in person. Real estate professionals have their own options and resources to help every client go through the process in a fully customized way. “
At some level, this movement has been telegraphed by rockets for some time. This is because when Google searches for a property’s address, it often visits the Rocket Homes website, just like Zillow and other listing services.
In addition, Ohio records show that Rocket Homes has registered four agents and two brokers as real estate agents in Ohio since August 28, 2018. We also have real estate licenses in 25 states as of noon on Friday, August 13.
In an interview, Setus Task, chairman of the Ohio Real Estate Agents Association’s trade association and agent at Moreland Hills-based Berkshire Hathaway Home Services, said rocket impacts on brokerage firms depend on enforcement. Stated.
“As a big company, if they can’t provide great service through their agents, they’ll hurt their reputation,” Task said. “As someone who used their leads, I know they raise real estate leads every day in their large marketing campaigns.”
After all, ongoing business will depend on “quality agents who work hard for what they earn,” Task said.
Howard “Hobby” Hannah IV, president of Howard Hannah Real Estate in Pittsburgh, based in Mayfield Heights, has honed its entry into the brokerage firm for years, including a discreet test run in Cleveland. He said in an interview that he saw it.
“We started the real estate brokerage business in the 1950s. We entered the mortgage brokerage business in the 1980s,” Hannah said. “My attitude is that people try different things in business. It doesn’t surprise me that they’re doing this.” Howard Hannah also used a referral from the rocket, he said. Added.
In the end, Hannah said, “It doesn’t make me fall asleep.”
“The water is warm. Come in. It will be a good model to see. They are good, well-funded real estate companies. Usually with new capital from people entering the business. Creativity is good. It can be positive for the industry or it can be our own. Creative juice is coming out. “