The iGaming industry has been rapidly growing, with the worldwide revenue in this market expected to reach $107.67 billion. This will be an impressive growth from the $97.26 billion that was recorded in 2024. However, what’s behind this rapid growth? Several factors are driving online casinos’ popularity to new heights, but technological innovation is one of the primary reasons.
The Early Days of Online Casinos
The iGaming market started after the 1994 Free Trade & Processing Act, which let companies wanting to provide iGaming services get licenses. While there have been many regulatory challenges since it has continued to grow in the global market.
Some of the earliest online casino technology was created in 1995 when the Rivkin brothers created Intertain. This software was an online transaction system, which has since been rebranded to CryptoLogic.
Through this software, and their subsidiary WagerLogic, InterCasino came into existence. However, this software was only the beginning. Today, many different innovations drive rapid online casino growth.
Companies like Hub88.io create software that links everything you need on your gaming platform. From offering thousands of games to providing easy-to-use payment systems, this software has made online casinos more accessible.
New Technology Shaping the iGaming Industry
There are various innovations and technologies that shape the way this industry is developing. However, some stand out more than others, such as the following technology.
Switch to Mobile Gaming
In recent years, there’s been a switch to mobile gaming from traditional desktop gaming. As 95% of 18 to 29-year-olds and 30 to 49-year-olds in the US own a smartphone (and 92% of 50 to 64-year-olds) it’s no surprise that mobile gaming is on the rise.
It’s more convenient and accessible, allowing players to play their favorite casino game or bet on sport no matter where they are. Most US betting companies offer an app for players to use, and mobile websites use the latest technology, like HTML5, 5G, CSS, Javascript, and responsive designs.
AI and Machine Learning
AI has infiltrated almost every market, including the iGaming one. After all, it’s much more convenient if you can assign repetitive tasks and analyses to online computer programs. AI and machine learning algorithms are used for a variety of reasons.
Casino operators can monitor players’ gaming habits, seeing when players show suspect behavior or problem gambling signs. They’re also able to see what players enjoy most and able to tailor their platform to satisfy those needs and wants.
Emphasis on Live Dealer Games
Live dealer games are becoming more popular and boosting the growth of online casinos. The reason for this is that new technology is boosting the quality of live dealer games. High-definition cameras, Optical Character Recognition, and advanced streaming quality are all used.
These technologies make live games more realistic than ever. With the streaming’s low latency, players can experience almost no lags and enjoy an uninterrupted stream. Further, chat technology allows players to talk to the dealer and other players, so it feels more authentic.
Blockchain and Cryptos
With the creation of cryptocurrencies, the iGaming market underwent a significant change. Crypto casinos started becoming more common, and blockchain technology became incorporated into gaming transactions.
Between 2019 and 2021, crypto casinos quadrupled in the market, with about 62% of US gamers interested in crypto casinos. Further, using blockchain technology and smart contracts, online casinos became more transparent, secure, and anonymous, which created more interest among players.
Advanced Gaming and Casino Software
With innovations, advanced gaming and casino software were implemented at online casinos. This includes modern games that can be tailored to the player, withhigh-qualityy graphics and sound effects.
Further, casino software like responsible gambling tools saw an upgrade. One of the biggest issues with more accessible online casinos is the risk of developing problem gambling behavior. However, with better responsible gambling tools and prevention methods, it becomes less likely.
How Innovation Boosted iGaming’s Success
The above innovations had an impact on iGaming’s popularity. Experts believe the user penetration level, which is estimated to be around 6.6% in 2025, will rise to 7.6% by 2029. However, how did these innovations create more interest in the market?
Creates a More Engaging Platform
AI analyses players to create a personalized experience, making the platform more engaging. By monitoring players’ wants and needs, operators can adjust their services to better fit that image. That way, casino sites are enhanced and become more tailored to players. Gamification elements also contribute to creating a casino that interacts with its users.
Keeps Games Relevant to the Current Market
With the latest gaming technologies, game studios can now create games that fit the modern taste. Live dealer games foster an authentic connection between players and dealers and create a more realistic gaming environment. Further, new game bonus features make standard games like slots and table games more exciting. It’s not just free spins that players can land now, it’s also features like Hold and Win, Megaways, and Bonus Buy.
Provides More Anonymous Sites
Blockchain technology creates a more secure environment for players. You still have to complete the KYC verification of your identity at licensed casinos. However, you don’t need to provide your banking details, and you can keep your gaming bankroll completely separate from other funds. Casinos using blockchain also provide a transparent platform and anonymous gaming experience.
Offers Tailored Customer Service
With AI, many casinos now have chatbots available. These chchatbotson’t need rest, and can often answer the most common questions within seconds. However, they also provide access to live agents when you need it. This tailored customer service experience results in higher customer satisfaction, which increases the positive view players have of the iGaming industry.
The Growth of the iGaming Industry
While the growth of the iGagamingdustry isn’t entirely due to the new ovations, we definitely would say it’s the driving force behind its growth. With casinos more accessible, secure, and engaging, more people start to use them. The bad reputation online casinos used to have is a thing of the past, as regulatory changes and innovative software make the sites safer to use.
