1. Digital Campaign
Effective marketing is often what separates rapidly growing companies from slow-growing or stalled companies that started at the same time, serve the same market and offer similar merchandise. Companies such as Gillette, Frito-Lay and Coca-Cola have succeeded in highly competitive mass markets for consumer goods because, while they certainly produce competitive products, they out-market their rivals. If you expect your business to grow to any size, you’ll have to become an effective marketer, advertiser and promoter of your business. In fact, you’re likely to grow to the extent that you master marketing, and no more
A marketing campaign isn’t something that comes to you while you’re taking a shower. Successful campaigns tend to be carefully researched, well thought-out and focused on details and execution, rather than resting on a single, grand idea. Planning a marketing campaign starts with understanding your position in the marketplace and ends with details such as the wording of an advertisement.
Keep in mind that your plan for a marketing campaign is not supposed to be a prison. You have to leave room to make changes as you go along because no plan can perfectly capture reality. But you should also be able to commit fully to implementing your plan–or some future version of it–if you want to take a strong step toward growth.
2. Press Release – Submit
Have a business news tip or announcement of a local company? We’d love to hear about it. Publish today your Press Release.
Submit your press to [email protected], and be sure to read our press release guidelines to help you get the most out of your submission.
- Connect with opinion leaders and key influencers when you use Fintech ZOOM leading network to deliver your message.
- Gain access to top Google News 1st Position.
- Gain access to thousands of print and broadcast outlets, journalists, bloggers, financial portals, social media networks, websites and content syndication channels to help you reach your target audiences.
- Gain access to investors.
Most newspapers drastically cut newsroom staff in recent years, meaning fewer reporters and assignment editors remain to unearth story ideas or sort through press releases. The good news is that they might be more open to your ideas if you present them effectively. The best way to get attention is to establish a relationship with the reporter before you need her. Stand out as a knowledgeable source on your topic beforehand, offering news tips that have no tangible benefit to you or in which you are a disinterested party. Then you will receive personal attention when you want to get your company’s news in the newspaper.
3.1. Guest Post
We’re always looking for new guest authors and we welcome individual bloggers to contribute high-quality guest posts to fintechzoom.com.
- Original Article: We only publish original articles. (not previously published anywhere else, including your own site)
- Content Quality: Content should be of high quality with no spelling or grammatical errors.
- Topics We Cover: We accept content in the categories which you can see in the menu bar of FintechZoom.
- Recommended Article Length: 1000 – 2000 words.
3.2 Sponsored Content
Articles that make a definite buzz around your product, it’s great for building trust, attract new users, educate the market about your capabilities. Branded content is content that does not involve traditional advertising. It include articles, videos, podcasts, and even live elements that bring relevant value to the Investors. Branded content can entertain users or teach them something, resulting in better brand engagement returns than standard pre roll content.
Blog Post Lengths
- We like to have posts that range from 1,000 to 2,000 words. Preferably, we aim for 2,000-3,000 words.
- Longer blog post lengths provide more relevant information that readers can use and helps bring them back to read more on our site.
- Longer, in-depth posts are also more likely to be picked up by some of our media partners.
Citations, Links, and Relationships
- Please have the first two links in every post point to relevant internal
- Use external links for any third-party perspectives, evidence, and statistics.
- Only use credible sources, including research studies and major publications. Do not use Wikipedia.
- Do not link to any questionable sources or industries.
SEO Best Practices
- HTML formatting related to bulleted lists, headers, bolding, etc.
- Shortened titles in the meta title section
- Alt tags for any images used in the blog post
- All quotes must be cited properly
- Write out numbers from 1, 2, 3, etc.
- Write percentages as digits.
- Use one space after all punctuation.
- Capitalize first and last words in headings. All other words are capitalized in a heading except articles (an, a, the, etc.), coordinating conjunctions (for, and, or, but, etc.), and prepositions that contain three or fewer letters (in, one, at, etc.).
- Headers in H2 tags and sub-headers in H3 and H4 tags.
- A featured image should be least 650 pixels wide and 400 pixels tall. Make sure that the featured image appears correctly before submitting your post.
- All images must have alt tags and title attributes. Use the title of the post or a brief photo description.