Monday, September 27, 2021

Burritos or Bitcoin – We need more promotions like this.

Chipotle is giving away cost-free burritos and $100K in prizes on National Burrito Day. Apart from burritos, the chain is also giving away $100,000 in bitcoin … yes, bitcoin.

Chipotle Mexican Grill (NYSE: CMG) on March 30 revealed it will hand out $100,000 in totally free burritos as well as $100,000 in Bitcoin to celebrate National Burrito Day on April 1. This celebration makes Chipotle the initial U.S. restaurant brand to supply a cryptocurrency giveaway to consumers.

A Redemption Story


On National Burrito Day, Chipotle and also Stefan Thomas, the Founder as well as CEO of Coil, will certainly release a new interactive video game called “Burritos or Bitcoin.” In a playful ode to Thomas’s experience shedding the login to his disk drive that kept $387 million in Bitcoin, Chipotle is motivating fans to carry out a mock “chiptocurrency” rescue objective as well as crack the code on its digital purse.

Exactly how It Works


Each player will have ten (10) tries to presume a valid six-digit code for a possibility to win a cost-free burrito or as much as $25,000 in Bitcoin. If players are not successful in their 10 attempts as well as withstand the very same fate as Thomas, they may marvel as well as pleased with a special offer from Chipotle.

Burritos or Bitcoin Chipotle – The contest formally goes live on April 1 at 9:00 am PT and ends at 6:00 pm PT that same day. Followers can play “Burritos or Bitcoin” by going to: burritosorbitcoin.com.

ROI of Bitcoin or Burrito


Here is the full failure for treasuring:

  • 10,000 followers will certainly win one (1) free burrito
  • 50 fans will win $500 in Bitcoin
  • 3 fans will win $25,000 in Bitcoin


” National Burrito Day is a significant moment for Chipotle as our followers commonly group to our restaurants and electronic platforms to purchase their faves,” stated Chris Brandt, Chief Marketing Police Officer. “We’re always trying to find one-of-a-kind ways to boost the celebration, as well as this year, we’re providing followers the chance to acquire 2 very important possessions: Burritos or Bitcoin.”

NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S./ D.C., 18 years old or older. Starts 4/1/21 at 9:00 AM PT as well as finishes at 6:00 PM PT. For official guidelines, additional eligibility limitations, prize descriptions/restrictions/ARVs, odds and also total information, browse through burritosorbitcoin.com. Bitcoin Reward USD exchange rate will be determined since 4/1/21 at around 9:00 am PT (the “Cut Off Time”). Bitcoin rewards will certainly be granted based upon the USD currency exchange rate since the Cut Off Time. The real exchange rate at the time of reward award might vary from the Cut Off Time; no distinction in value will be paid to victors. Enroller: CMG Technique Co., LLC

Which would you choose: $100,000 in burritos or $100,000 in Bitcoin (CRYPTO: BTC)?

Chipotle Mexican Grill, Inc.( NYSE: CMG) is making this unlikely option available in its National Burrito Day competition arranged for April 1.

What Happened: On National Burrito Day, Chipotle is teaming with Stefan Thomas, creator as well as CEO of Coil, on a brand-new interactive game called “Burritos or Bitcoin” that motivates followers to perform a “chiptocurrency” rescue objective to crack the code of an electronic purse. Each player will have 10 chances to presume a legitimate six-digit code for a chance to win a totally free burrito or approximately $25,000 in bitcoin. Unsuccessful players are eligible of what Chipotle inexplicably described only as a “special deal.”

According to the firm, 10,000 fans will certainly win one free burrito, 50 fans will certainly win $500 in Bitcoin as well as 3 followers will certainly win $25,000 in bitcoin. As for Thomas’ participation, cryptocurrency financiers will recall his tale from previously this year when he admitted failing to remember the password to the $387 million in bitcoin locked in his digital pocketbook. (He still hasn’t found out the password.).

The 10 possibilities in the Chipotle game are influenced by Thomas’ dilemma of having a disk drive that gave him 10 chances to access his digital purse before its materials were wiped tidy.

The competition goes reside on April 1 at 12 p.m. EDT and ends at 9 p.m. EDT the very same day. A player can take part through the burritosorbitcoin.com web site and also no item purchase is required.

What Else Occurred: Chipotle specified his promotion was the initial produced by a restaurant chain that consisted of cryptocurrency as a reward.

Chipotle has actually been increasing its media profile with new endeavors consisting of a financial investment in the $500 million Collection C funding round for Nuro, a self-governing delivery solution, the opening of its very first Canadian restaurant given that 2018 and also its initial Super Bowl tv commercial.

The business is additionally increasing its “Chipotlanes” drive-thru solution alternatives and is checking the expediency of broadening digital-only restaurants. The business opened its very first Chipotle Digital Kitchen area concentrating only on pick-up and also shipment last November near the U.S. Military Academy at West Factor, New York City.

CMG Stock Price

Shares of Chipotle are increasing since this marketing action of Burrito or Bitcoin. Today the CMG Price is 1835.12 USD.

Desire a totally free meal this week? What regarding some free cryptocurrency to opt for it?

Chipotle followers will get the chance to try their luck as well as win either a free burrito or totally free bitcoin on April 1, or else known as National Burrito Day. (And also no, it’s not an April Fools’ joke– we really hope.) On Tuesday, the chain introduced the new promo called “Burritos or Bitcoin” that will stand for someday only.

In a news release, Chipotle discussed that interested people can go to BurritosorBitcoin.com on Thursday to play a ready a “opportunity to win a free burrito or as much as $25,000 in Bitcoin.” Ten thousand individuals will win one free burrito, while 50 players will certainly rack up $500 in Bitcoin and 3 really lucky champions will be awarded $25,000 in Bitcoin.

Chris Brandt, Chipotle’s chief advertising officer, claimed in a declaration, “National Burrito Day is a significant minute for Chipotle as our fans generally flock to our restaurants and also digital platforms to get their favorites. We’re always looking for distinct means to improve the event, and this year, we’re offering fans the possibility to get two highly valuable assets: Burritos or Bitcoin.”.

The California-based restaurant brand name is partnering with designer and also Coil Chief Executive Officer Stefan Thomas to release the interactive game, which is based upon Thomas’ individual experience shedding the password to a hard disk drive that contained $387 million in Bitcoin.

In Chipotle’s video game, players will certainly obtain 10 possibilities to try to crack the code on the restaurant’s digital wallet in a “chiptocurrency rescue objective.” But even if players aren’t effective, “they may be surprised and also thrilled with a special offer from Chipotle,” according to the company’s release.

Chipotle declares it’s “the first U.S. restaurant brand to provide a cryptocurrency giveaway to consumers” with its “Burritos or Bitcoin” promotion as well as it’s absolutely an interesting way to celebrate the food holiday.

Yet it’s not the very first time the fast-casual chain has actually supplied free food or money. In 2019, basketball followers got the chance to win as much as $1 million in free burritos as well as tacos. The year prior to, Chipotle introduced a competition totally free burritos for a year that was tied to the popular video game Fortnite.

About Chipotle Mexican Grill, Inc.


Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a much better world by offering sensibly sourced, classically-cooked, genuine food with wholesome ingredients without fabricated shades, flavors or preservatives. Chipotle had over 2,750 restaurants as of December 31, 2020, in the United States, Canada, the UK, France and Germany as well as is the only restaurant company of its dimension that has and also operates all its restaurants. With virtually 88,000 staff members enthusiastic concerning giving a great guest experience, Chipotle is a longtime leader as well as innovator in the food market. Chipotle is committed to making its food extra accessible to everybody while remaining to be a brand name with a shown function as it leads the way in digital, technology and also sustainable service methods. Steve Ells, owner, very first opened Chipotle with a solitary restaurant in Denver, Colorado in 1993. For more information or to put an order online, see WWW.CHIPOTLE.COM.