Home » How Wallester Aims to Revamp the FinTech Setup with Its Embedded Finance Technology
Businesses adapt to the new changes imposed by the popularity of e-commerce. They are looking for convenient payment platforms that streamline the payment process. With so many online services available, business owners seek the one that best fits their customer’s needs. Wallester has been providing financial services for businesses since 2016. The company based in Tallinn, Estonia, is a leader in this sector, with a prominent fintech presence. Sergei Astafjev and Dmitri Logvinenko are proud founders with excellent business vision. Their goal was to create a platform that supports small and big businesses with a reliable payment system, now known as https://wallester.com.
The Wallester White-Label solution is a revolutionary service that helps companies establish payment methods. Online businesses can launch their Visa payment program within the European Economic Area, with an option to tailor the technique to a specific business’s needs. This solution makes it easy for companies to have a high level of control and customization, which is rare in the industry. The inclusive nature of Wallester makes it easy for businesses of any type and size to get the service they need.
The story behind Wallester
Wallester was founded back in 2016 with the vision to provide impeccable financial services to support international businesses. In May 2018 they became an issuing member of Visa Europe. And now company is an official Visa partner and Visa FinTech Fast Track Member issuing physical and virtual cards of all types.
The reliable payment platform was envisioned to help businesses and empower their growth. Initially, the focus was on building a theological framework to support financial operations and provide a streamlined flow.
The company was dedicated to research, development, and planning, intending to develop a framework prone to updates to suit the changing needs. Wallester experienced significant growth and partnered with essential companies in the fintech industry. Lateko Lizings, W1TTY, and MyMonii were the first partnerships that strengthened the brand’s reputation. In addition, the collaboration with Holm Bank established trust in the users’ eyes. Wallester also partnered with Latvian Post, a government institution. This partnership indicates the importance of their financial service and its benefits for the public and private sectors.
Wallester experienced continuous growth thanks to focusing on innovation and implementing customer feedback. In 2023, they opened a new office in Valbonne, France. The new establishment is a hub for innovation, gathering the fintech experts to work on providing seamless financial solutions. The company shows its dedication to delivering high-quality services for businesses worldwide, gathering expertise and innovation.
Customization is a significant advantage of Wallester. Businesses can tailor the financial service to their needs and target customers. Companies can create customized card programs and credit, debit, and prepayment options with the white label program. And it is essential to note that businesses have complete freedom regarding every aspect of the card. They can choose the design elements and materials. With this being said, Wallester can suit environmentally conscious businesses and appeal to its audience. Companies can also integrate their loyalty and cash-back programs into this platform, which means added value.
Wallester’s White-Label enhances the customer experience and makes financial operations easier. It extends the services of traditional financial institutions, catering to businesses of all sizes and types. Retail outlets, crypto platforms, fintech startups, and other business types will benefit from the white-label program of Wallester. The platform makes the process more convenient for these businesses as they aren’t required to obtain financial licenses. With this, Wallester has a significant advantage in the market.
Seamless integration is one of the unique selling points of Wallester. Businesses can implement the functionalities in their existing applications through the REST API. Alternatively, they can adopt the white-labeled mobile app to cater to their client’s needs. With these convenient options, businesses can choose the best suits their customers.