Top 5 Digital Marketing Trends for Fintech Businesses
Emre begins by highlighting the challenges that financial corporations face and ways to identify the early adopters for boosting growth. Here are some of the top marketing strategies that he recommends for Fintech companies.
Use Products to Promote Your Brand
Cutting-edge products are a great marketing opportunity for fintech companies. According to Emre, highlighting its benefits will maximise outreach if your product solves an inherent problem for a large population. Word-of-mouth marketing is an effective strategy. When paired with other promotional channels, its impact amplifies. However, make sure the brand name is memorable, spells out the value proposition, and stands out on SERPs.
Focus on Search Engine Optimisation
Although SEO doesn’t provide instant ROI, its long-term benefits cannot be ignored. For instance, if you can hold your horses, SEO works wonders for reducing your Cost Per Acquisition over the years. Due to a superior user experience, fintech companies have an added edge on Google SERPS. As Emre explains, make sure your website is responsive, has efficient navigation, persuasive content, and well-placed Call-to-Action.
Leverage Social Media Platforms
While great content and SEO will eventually boost visibility, your business needs instant ROI to survive. Social media is one of the best marketing tools of the modern era, and Emre swears by Twitter, Facebook, Pinterest, and Instagram for B2C promotions. But B2C alone won’t cut it if you’re to survive the competition in the fintech market. Your business needs B2B customers to expand its horizons. LinkedIn and Google Currents are especially effective in B2B promotions. Emre recommends maintaining a steady social media presence to stay fresh in the audience’s minds.
Create Referral and Affiliate Programs
Turning customers into marketers is one of the most effective promotional strategies since they are your living and breathing brand advocates. However, referral programs must be created with caution as you must weigh the pros of offering smaller rewards against credit bonuses. Affiliate programs play a similar role in increasing outreach. The fact that affiliate marketers earn a commission for each successful referral makes it a win-win for all. Emre suggests placing affiliate links on reputed websites only to generate valid leads.
Boost Public Relations Through Partnerships
You can accomplish several goals for your fintech company by creating a PR buzz around the business. Emre reminds entrepreneurs that sharing an exciting story about their startup journey, testimonials from past clients, and growth projections with the right audience can massively increase outreach. Partnering with traditional companies helps with credibility and economies of scale as established businesses have robust marketing networks that startups can leverage to fill the gap in the distribution cycle.
About Emre Goktas
Emre Goktas is the CEO and Co-Founder of Revpanda, an award-winning digital marketing agency with a proven track record. Emre is an experienced marketer with several years of hands-on experience working with major brands and delivering their message to the target audience.
His team is professional in all things, including SEO. Using Content Strategy, Web Development, CRM and more, they help businesses stay ahead of the competition. Their clientele includes several top companies in Europe, and the list keeps growing with time.