Facebook – Facebook accused of being gender biased when it comes to job ads.
Facebook is being accused of being biased, especially when it comes to job ads.
A new study shows Facebook is presenting different job ads to women and men.
Researchers found ads on Facebook are skewed by gender beyond what can be legally justified by differences in job qualifications.
For example, men were more likely to see ads for pizza delivery drivers, while women were fed Instacart shopper ads.
The same held true for higher paying engineering jobs at tech firms targeted just to men.
Facebook says it has been taking meaningful steps to address issues of discrimination in ads.