Passionate entrepreneur. Self-made millionaire. Cryptocurrency innovator. There are many ways to describe Bryan Legend, the Australian-born businessman whose work is redefining the cryptocurrency and decentralized finance space.
The founder of Vulcan Blockchain and Safuu Protocol, among others, Legend has spent his career dedicated to disrupting an industry that’s set to define a generation. In that time, he’s mastered his craft to near perfection. The evidence can be seen from the many successful startup companies he’s conceived from scratch over the years and his net worth, which now stretches into the multi-millions.
“If I believe in something wholeheartedly and set a goal to accomplish it because of that same belief, I will find myself giving up all other life priorities and dedicating my sole efforts to accomplishing that task,” Legend told digital magazine Grind Success. “Namely, starting a new business concept or enterprise.”
In many ways, Bryan Legend’s story is one of rags to riches. He’s a man of humble origins. He dropped out of high school. He never went to college. And he was forced to work several jobs to make ends meet before he eventually embarked upon his entrepreneurial journey. With no real qualifications on paper or a university degree in his pocket, he tried and tested many business ideas before finally finding success in digital marketing.
His work with Clever DeFi completely changed the game when it created the concept of automatic crypto interest in 2020. This venture ended up being a major success for Legend, bringing about a sense of security in the then-volatile cryptocurrency investments market and forming the foundations for secure crypto investments for the first time. This, Legend says, is so far his career-defining moment.
Bryan Legend’s Early Life
Bryan Legend grew up in a working-class Australian family. He went to a regular school, he was friends with regular people, and his parents worked regular jobs. Legend felt anything but regular, however. He never felt like going down the traditional route of going to school, getting a degree, and working for “the man”; he knew he was destined for more.
As he grew older, he began to rebel at school. He disobeyed rules and instructions, and he began making more decisions for himself. He did what all entrepreneurs do: He did things his way. By 10th grade, he’d had enough; he decided to drop out.
“My story is a typical rags-to-riches scenario. I am Australian and grew up with little. I dropped out of high school three years before graduation and entered the job market quite early, explained Legend in a recent interview with Forbes. He says that dropping out of school and working for others gave him a hunger that most others couldn’t match. “I decided to push myself as much as possible and see how far I could go. My first few jobs were in sales, and I discovered something new about myself doing those jobs. It turned out that I had a special gift of negotiation, and that gift has been primarily responsible for my business success.”
Indeed, Bryan Legend has recently become something of a champion for not going to college and chasing down an unnecessary degree. “It’s about time we begin approaching the necessity of educational qualifications on a case-by-case basis,” he told Forbes. “If I go to see a doctor, I sure hope he has a college degree, but many career paths available to young people today do not require the strain or the notorious financial debt that comes with acquiring a college degree.”
Legend’s Foray Into Crypto
Following his abandonment of school and several years of working in different jobs, he eventually decided to go it alone and test out various business ideas, refine his acumen, and master his skills in telecommunications and sales.
This eventually led him to a new idea for the Decentralized Finance sector, which ended up being Clever DeFi, one of his earliest successes. “I eventually harnessed my love for technology and innovation and my strong desire to make a lot of money and got into cryptocurrency in the early stages,” he explained.
Bryan Legend’s Clever DeFi was a revolutionary decentralized finance protocol that automatically distributed interest payments of up to 11% per fortnight to all holders of its native Clever token (CLVA). While the dynamic nature of the crypto market led to the eventual demise of Clever DeFi, it introduced the very first secure crypto investments and changed the crypto space forever.
Legend’s love for technology and innovation meant that despite Clever DeFi’s eventual demise, he wasn’t perturbed. He almost immediately got started on a brand-new crypto project, Safuu, which to date has been Legend’s most successful business venture.
Making the Crypto Space Sustainable
Safuu —which stands for sustainable asset fund for universal users — is a DeFi protocol that utilizes the blockchain by automatically distributing set interest payments using crypto.
The platform was designed with concepts that ensure both sustainability and long-term profitability for the platform, solving two common complaints among crypto skeptics; that the blockchain is unsustainable and that it isn’t a safe long-term investment.
In his Forbes interview, Bryan Legend explained that auto-staking and auto-compounding are integrated into the platform through rebasing. This essentially means that the circulating token supply increases or decreases according to the token’s price fluctuations. This sustainable process delivers the highest annual percentage yield while simultaneously considering ways to remain profitable as it scales. “This built-in mechanism is mainly responsible for why our users trust us so much.”
Legend’s Five-Year Plan
Like all entrepreneurs, Bryan Legend is always looking ahead to the future, concentrating on honing his skills not only for the benefit of himself and his businesses, but for anyone else who wishes to get involved in crypto.
“The direction I am following is to capitalize on industry trends over the coming years ahead and of course, this will mean staying part of the cryptocurrency scene in a big way,” he said in a 2021 interview with Australian Millionaire Magazine, adding that his goal over the next five years is to make “as many millionaires as possible” within the crypto space.
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