Watching and becoming emotionally invested in sport has never been easier, with broadcast rights having become an integral part of every sport on the planet.
With each sport having to work hard alongside their governing bodies to secure the best coverage deal to secure the long term future of the sport, how many people watch any given sport has a direct impact on the potential revenue streams.
Consequently, with such weight placed on broadcasting numbers and number of views achieved, all sports betting platforms have seized upon the opportunity within the market.
Being able to bet on any sporting fixture as it pans out, adds a sense of intrigue from the off – something that wasn’t present within the world of sports betting previously.
The advent of increased broadcasting options has enabled sportsbooks to add live streaming to the service they offer out to their customers and in return, footfall amongst most of the biggest bookmakers on the planet has boomed.
In addition, the increased participation in recreational sports betting that has manifested as a result of live streaming access has seen sports betting reach whole new audiences, a huge boost for the industry as a whole.
Key to the appeal with live streaming and sports betting is variety, with so many different sports betting options available to players.
Traditional betting staples such as football and horse racing are instantly accessible through live streaming platforms, something that has enabled more punters than ever to get on board with football and horse racing betting. Also, all prominent NY sports betting apps offer live streaming features.
In addition, the wealth of sports available from a live streaming perspective has boomed exponentially in recent times, with fans now able to bet on more obscure offerings such as speedway and esports – in addition to watching a live stream on the action.
The direct impact of live streaming access has also been seen in the in-play betting market, with punters naturally more inclined to place a bet on a sporting outcome if they are watching said fixture.
Accessibility has played a huge part within this too, as fans no longer need to convene in the pub to watch a specific match, all fixtures can be viewed on the go, on personal devices – another facet that the sports betting industry has tapped into successfully.
Nothing can replace the thrill of watching any sports match and the boom within the live streaming sports betting industry has married the two facets together.
Progressing this trend within the congested marketplace looks to be the key development driver moving forward for sportsbooks but for the time being, live streaming and in-play betting is continuing to have a profound impact on the sports gaming industry worldwide.
