Home » 4 Things to Understand About the Instagram Algorithm
There’s no doubt that Instagram is one of the hottest social media platforms around. With over a billion active users, it’s a great place to connect with potential customers and grow your business. But if you’re not using the right growth strategy, it can be tough to get the traction you need to succeed on the platform.
Read Smihub – The ultimate Guide to Anonymous Instagram Story Viewer.
That’s where an organic Instagram growth service comes in. A growth service like Kicksta can help you get more followers by using targeted hashtags, strategic following/unfollowing, and other growth strategies. As a result, you’ll be able to reach a wider audience and attract more potential customers. However, if you’re a regular user of Instagram, then you know you need a lot more to be successful on the platform than just using such services. You need to understand how the algorithm works. You’ve probably noticed that the order of your feed is always changing. You might see some posts from earlier in the day show up at the top, while others from just a few minutes ago are buried. So, what’s going on? And more importantly, how can you make sure your posts get seen by as many people as possible?
In this blog post, we’ll answer all of those questions and more. We’ll take a closer look at the Instagram algorithm and what it means for your account. Plus, we’ll share some tips on how to make sure your content is seen by as many people as possible. So read on to learn everything you need to know about the Instagram algorithm.
How to Explore Tab Works
The Explore tab is the place where Instagram users go to find new content and new accounts. As such, this is one of the most important features of Instagram. Since you want your content to be the content that is showing up when users visit the Explore tab.
In a nutshell, basically how the Instagram algorithm determines which content is shown to you in the Explore tab is that it looks at content that you have previously interacted with, as well as liked. It does however get a little bit more complicated; Instagram will look at your content overall, specifically the individual posts, to see how much popularity and interaction they receive. Once this is done, Instagram will take a look at the specific user and how often they have liked or interacted with your posts in the past. More than this, they will also take into consideration the type of content that the user typically interacts with.
What this means is that if a user is interacting with content that is similar to yours, and your content is being interacted with and liked, there is a high probability it will be shown to new users that it is relevant.
How the Feed Works
The algorithm used to determine the visibility of posts within the Instagram feed has also changed over the last few years. In the past it was displayed in chronological order, meaning the people who have posted most recently would have their posts shown first. Now, Instagram’s algorithm is attempting to show you content that it thinks you will enjoy.
There are a couple of aspects that Instagram takes into consideration when showing your content to your followers. The first consideration is the post itself in terms of how many likes the post has received, what sort of interaction it has received, such as if it has been saved or shared, and the general popularity of the post itself. The next aspect that Instagram takes into consideration is how often a specific follower has interacted with your content, liked your content, or visited your profile. Lastly, Instagram will determine how often a follower will interact or like content that is similar to your post. If your score is high in each of these regards your content will be shown before someone else is.
How Reels Work
The algorithm that is used for Instagram Reel is also quite complicated and works very similarly to how the algorithm works for the Explore tab. Since Instagram is trying to guess the content which you like, it is pulling information from a lot of sources.
For example, Instagram will first try to determine the type of content that the user enjoys, which is based on the content that the user likes, interacts with, and watches all the way through. The next thing the algorithm will do is determine how often a user has interacted with your content, which is then followed by Instagram trying to determine what the content that you have posted is about. Finally, the Instagram algorithm will take into consideration the popularity of your previous posts as well as this specific post before it is displayed or shown to any users.
At this point, you would have probably realized an overarching theme that is present throughout the aspects that the Instagram algorithm takes into consideration. This overarching theme is engagement, which is one of the most important metrics in the Instagram algorithm. Since it is an indication of the likelihood of a user liking specific content.
In other words, what this means is that you should aim to create engagement whenever possible. The beauty about this is that the Instagram algorithm isn’t able to determine why a post is receiving engagement, only that engagement means that the post is popular. This means that you could simply add the statement, “let me know what you think at the end of this video”, simply to get people commenting on the video which counts as engagement, for example.