History of Coca-Cola Co.
The Coca-Cola Company boasts a rich and fascinating history, stretching back over 135 years. Here’s a glimpse into its journey:
Early Days (1886-1892):
- 1886: In Atlanta, Georgia, pharmacist John Stith Pemberton concocts Coca-Cola as a medicinal syrup, initially sold at Jacobs’ Pharmacy.
- 1888: Pemberton sells the formula and brand to Asa Griggs Candler for a mere $2300.
Candler’s Vision and Global Expansion (1892-1919):
- 1892: Candler incorporates The Coca-Cola Company, capitalizing at $100,000.
- 1893: The iconic “Coca-Cola” trademark is registered.
- Late 1890s: Candler’s innovative marketing strategies take hold, featuring coupons, free samples, and sponsorships, propelling Coca-Cola’s popularity.
- 1899: The first bottling agreement is signed, paving the way for the unique Coca-Cola bottling system.
- 1900: Sales skyrocket from 9,000 gallons of syrup in 1890 to a staggering 370,877 gallons.
- Early 1900s: Coca-Cola embarks on global expansion, reaching Europe, Asia, and Latin America.
Woodruff Era and Beyond (1919-present):
- 1919: The Coca-Cola Company is sold for $25 million to a group led by Atlanta businessman Ernest Woodruff.
- 1923: Robert Winship Woodruff, Ernest’s son, takes over as president and leads the company for over three decades.
- Mid-20th century: Coca-Cola becomes a cultural icon, sponsoring major events like the Olympic Games and featuring in countless movies and advertisements.
- Late 20th and early 21st centuries: The company diversifies its portfolio, acquiring Minute Maid, Powerade, and other beverage brands.
- Present day: The Coca-Cola Company remains a global beverage giant, offering over 500 brands in more than 200 countries.
Throughout its history, Coca-Cola has faced controversies and challenges, but it has also adapted and evolved, leaving an undeniable mark on the world.