Coca-Cola Co. (KO) Stock Price, News & Quote

History of Coca-Cola Co.

The Coca-Cola Company boasts a rich and fascinating history, stretching back over 135 years. Here’s a glimpse into its journey:

Early Days (1886-1892):

  • 1886: In Atlanta, Georgia, pharmacist John Stith Pemberton concocts Coca-Cola as a medicinal syrup, initially sold at Jacobs’ Pharmacy.
  • 1888: Pemberton sells the formula and brand to Asa Griggs Candler for a mere $2300.

Candler’s Vision and Global Expansion (1892-1919):

  • 1892: Candler incorporates The Coca-Cola Company, capitalizing at $100,000.
  • 1893: The iconic “Coca-Cola” trademark is registered.
  • Late 1890s: Candler’s innovative marketing strategies take hold, featuring coupons, free samples, and sponsorships, propelling Coca-Cola’s popularity.
  • 1899: The first bottling agreement is signed, paving the way for the unique Coca-Cola bottling system.
  • 1900: Sales skyrocket from 9,000 gallons of syrup in 1890 to a staggering 370,877 gallons.
  • Early 1900s: Coca-Cola embarks on global expansion, reaching Europe, Asia, and Latin America.

Woodruff Era and Beyond (1919-present):

  • 1919: The Coca-Cola Company is sold for $25 million to a group led by Atlanta businessman Ernest Woodruff.
  • 1923: Robert Winship Woodruff, Ernest’s son, takes over as president and leads the company for over three decades.
  • Mid-20th century: Coca-Cola becomes a cultural icon, sponsoring major events like the Olympic Games and featuring in countless movies and advertisements.
  • Late 20th and early 21st centuries: The company diversifies its portfolio, acquiring Minute Maid, Powerade, and other beverage brands.
  • Present day: The Coca-Cola Company remains a global beverage giant, offering over 500 brands in more than 200 countries.

Throughout its history, Coca-Cola has faced controversies and challenges, but it has also adapted and evolved, leaving an undeniable mark on the world.

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