Getting your finch message heard is a puzzle many PR and marketing teams are continually trying to solve. Not only are the finance and tech spaces extremely saturated, but consumers and users today are already bombarded with countless emails, push notifications, and media messages that only serve to further diminish your announcements.
While creating higher-quality content always helps, how you share it usually makes the biggest difference between a campaign that soars and one that fizzles out.
If you’re a fintech PR pro, you may wonder which distribution channels deserve your attention (and fit your budget). So, let’s jump into five channels that can help amplify your voice in a crowded marketplace.
1. Industry-Specific Media Outlets
Unsurprisingly, the best places you can get featured are in publications that cater directly to your niche. These financial publications and fintech-focused media platforms are gold mines for reaching the users and investors that matter most. After all, they aren’t just random readers that stumble across your messages – they are industry insiders, potential partners, and possible customers who are more likely to care about what you have to say.
What works best
- Contributed articles that showcase your team’s expertise
- Data-driven research that offers genuine insights
- Success stories featuring real customer outcomes
- Commentary on regulatory changes affecting the industry
The main drawback here is that building relationships with journalists can be time-consuming. To get around this, you can use a fintech press release platform that automatically blasts out your announcement to key outlets.
Using Fintech PR content distribution in this way allows you to craft and disperse your dedicated finance press release in the most efficient way possible – gaining maximum exposure with little time investment.
2. LinkedIn: Your Fintech’s Professional Hub
For B2B fintech companies, LinkedIn isn’t just another social media platform — it’s arguably one of the most essential content channels you have at your disposal. Financial decision-makers tend to spend a lot of time here each day, making it perfect for both organic content and paid campaigns.
How to make LinkedIn work harder for you
- Update your company page regularly with a mix of thought leadership, product updates, and team highlights.
- Experiment with founder-led content
- Use LinkedIn Live for product demos, Q&A sessions, or market analysis
- Target sponsored content to specific job titles, companies, or industry segments
The algorithm engages, so ask plenty of questions, respond to comments, and create content that sparks conversation rather than just broadcasting a generic message. You can also use LinkedIn as one of the fundamental tools in reputation management for key leadership within your company, helping them to boost their personal brand.
3. Email Newsletters: Your Direct Line
Building up a following on LinkedIn and meeting your audience on fintech publications is all well and good, but one thing you need to be doing is building up your own direct line with your audience. The best way to do that, even in 2025, is through email.
Email remains incredibly effective for Fintech PR, giving a direct channel to communicate with people who’ve already shown interest in your company. And the best part is that no algorithm changes can suddenly cut off your access/
Ways to refresh your email strategy
- Segment your audience based on interests, behavior, or customer status
- Create different newsletter formats for different purposes (weekly news roundups, product updates, educational series)
- Include exclusive insights not published elsewhere
- Keep a consistent schedule your subscribers can expect
It’s up to you to structure your newsletter. Still, most companies see higher engagement when they position it as an industry resource or educational tool rather than a promotional/sales channel. With this in mind, it’s worth experimenting with including things like market analysis, regulatory updates, and genuine thought leadership alongside your company news.
Pro tip: Use your newsletter to drive traffic to your other content channels by highlighting recent blog posts, your LinkedIn pages, or upcoming webinars.
4. Industry Events and Webinars
Even as your digital channels grow, it’s important to remember the value that live events (both virtual and in-person) can bring to fintech PR. They create opportunities for deeper engagement and give you means for more relationship-building, which is hard to replicate through purely digital means like your blog or socials.
Making the most of events
- Try and secure speaking opportunities that position your team as experts
- Host your webinars on topics that showcase your unique perspective
- Create event-specific content that adds value beyond basic promotion
- Record and repurpose event content across other channels
The goal is to move beyond simply turning up to events or viewing them as a necessary (yet often fruitless exercise. Instead, put more time and effort into these events and try to create more meaningful connections with attendees.
Pro tip: Follow up quickly after events with personalized outreach and relevant content that continues the conversation.
5. Strategic Partnerships with Complementary Brands
Some of the best marketing moves you can make is partnering with relevant or adjacent brands. This helps you reach new audiences with little effort. In terms of fintech examples, this could be a digital banking platform partnering with accounting software, payment processors working with eCommerce solutions, or investing apps collaborating with financial education platforms.
Partnership ideas to explore
- Co-create industry reports or research studies
- Host joint webinars addressing shared customer challenges
- Develop an integrated content series highlighting how your solutions work together
- Exchange guest posts on each other’s blogs or newsletters
These partnerships can be particularly beneficial because they introduce your brand to a pre-qualified audience, and you also benefit from their added credibility.
Final Word
The most productive fintech PR teams won’t just view these five distribution channels as separate silos. Instead, they’ll find ways to create integrated campaigns where content flows between these channels. That way, each of them is reinforcing the others. A successful media placement gets amplified on social media; this then drives newsletter signups and gives you more talking points for your next industry panel.
As always, consistency matters far more than perfection. So make sure you keep iterating and keep experimenting. Before long, you’ll learn which channels resonate best with your specific audience, allowing you to refine your approach based on real data rather than industry trends.
