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Amazon’s Price and Platform Manipulation: A Threat to Small Businesses?

Amelia Young by Amelia Young
September 27, 2023
in Amazon (NASDAQ: AMZN), Markets, Stocks
0

FintechZoom > Stocks > Amazon (NASDAQ: AMZN) > Amazon’s Price and Platform Manipulation: A Threat to Small Businesses?

The Federal Trade Commission (FTC) and 17 states filed the lawsuit on September 26, 2023, accusing Amazon of using its power to inflate prices, degrade quality, and stifle innovation for consumers and businesses.

The FTC alleges that Amazon has engaged in a number of anticompetitive practices, including:

  • Forcing sellers to use Amazon’s warehouses and delivery services, inflating costs for consumers and sellers.
  • Punishing sellers that seek to offer prices that are lower than Amazon’s by making it difficult for consumers to find the seller on Amazon’s platform.
  • Giving preference to its own products on its platforms over competitors.

The FTC is seeking a permanent injunction that would prohibit Amazon from engaging in these practices and loosen its “monopolistic control to restore competition.”

If the lawsuit is successful, it could have a significant impact on Amazon and the e-commerce industry as a whole. It could also lead to lower prices and better quality products for consumers.

The lawsuit is still in its early stages, and it is too early to say how it will be resolved. However, it is a significant development in the government’s efforts to crack down on big tech companies.

FTC Launches Legal Action Against Amazon

17 state attorneys general and the Federal Trade Commission brought legal action against Amazon.com, Inc., accusing the e-commerce and technology firm of having a monopoly and manipulating its market with a series of illegal tactics. According to the FTC and the states, Amazon’s strategies prevent rivals from offering lower prices, lower the quality of goods for customers, charge sellers too much, restrict innovation, and block competitors from competing with Amazon.

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The complaint claims that Amazon is in violation of the law not because of its size, but because it partakes in activities that curtail the ability of current and prospective competitors to expand and develop. By restraining the competition in terms of cost, selection, and quality, as well as blocking current or possible competitors from attracting a considerable number of buyers and vendors, Amazon secures its dominance. Amazon’s extensive plans have an effect on billions of dollars of retail sales annually, affect numerous goods sold by businesses of all sizes, and influence more than one hundred million buyers.

“Our allegation shows how Amazon has utilized a host of restrictions and deterrents to preserve its monopolies illegally.” The complaint further explains that Amazon has taken advantage of its monopoly to gain financially, while raising costs and reducing services for the millions of people who shop on its platform, as well as the hundreds of thousands of companies that depend on Amazon to reach customers. Thus, the lawsuit aims to hold Amazon responsible for its monopolistic actions and revive fair competition.

FTC Chair, Lina M. Khan

John Newman, Deputy Director of the FTC’s Bureau of Competition, declared that the case is being brought because Amazon has acted unlawfully, harming competition in the e-commerce space. Furthermore, he stated that the company’s exploitation of its monopoly has caused prices for shoppers to climb and it has also imposed sky-high fees on countless online vendors. He added that rarely has an antitrust case had such significant potential to help so many people.

The FTC and states claim that Amazon has exhibited anti-competitive behavior in two distinct markets: one for consumers who shop online and the other for sellers who make use of online marketplace services. These tactics involve:

  • Actions taken by Amazon to punish sellers and discourage other online retailers from offering products at a lower cost than Amazon, leading to higher prices for goods across the internet. If Amazon identifies a seller providing items at a lower price, it can bury them so far down in Amazon’s search results that they become essentially undetectable.
  • Making it so that sellers are only eligible for “Prime” status if they use Amazon’s delivery service, which is much more expensive than other services. This has made it much more costly for sellers on Amazon to also provide their products elsewhere. This unlawful compulsion has limited competitors’ potential to compete with Amazon.

And… US Consumer Confidence Fell Again

The index fell to 103 this month from an upwardly revised 108.7 in August. This is the lowest reading since May 2023.

The decline in consumer confidence was driven by a deterioration in consumers’ outlook for the economy and labor market. The Conference Board’s gauge of expectations fell to 73.7, the lowest since May. This suggests that consumers are becoming more pessimistic about the future.

The decline in consumer confidence is a worrying sign for the US economy. Consumers are the engine of the economy, and their spending accounts for about two-thirds of GDP. If consumers become less confident, they are likely to spend less, which could lead to a slowdown in economic growth.

There are a number of factors that may be contributing to the decline in consumer confidence, including:

  • High inflation: Inflation in the US is at a 40-year high, and consumers are feeling the pinch. The rising cost of living is eating into consumers’ disposable income, making it harder for them to save and spend.
  • Rising interest rates: The Federal Reserve is raising interest rates in an effort to combat inflation. However, this is making it more expensive for consumers to borrow money, which could dampen spending.
  • Uncertainty about the future: The war in Ukraine, the ongoing COVID-19 pandemic, and other global events are creating uncertainty about the future. This uncertainty can weigh on consumer confidence and lead to reduced spending.

It is important to note that consumer confidence is a volatile measure, and it can fluctuate from month to month. However, the recent decline suggests that consumers are becoming more cautious about their spending. This is something that businesses and policymakers should be paying attention to.

Are Small Businesses at Risk Due to Amazon’s Monopoly?

Amazon’s dominance in the e-commerce market gives it a number of advantages over small businesses, including:

  • Access to a massive customer base. Amazon has over 200 million Prime members worldwide, giving it access to a huge pool of potential customers. Small businesses often struggle to compete with Amazon’s reach.
  • Market power. Amazon’s market power allows it to dictate terms to suppliers and sellers. For example, Amazon has been accused of using its market power to force sellers to raise prices on other platforms.
  • Data advantage. Amazon collects a vast amount of data about its customers and their shopping habits. This data gives Amazon an unfair advantage over small businesses, which often do not have the resources to collect and analyze data in the same way.

As a result of these advantages, Amazon has been able to drive many small businesses out of business. In fact, a 2019 study by the Institute for Local Self-Reliance found that Amazon’s dominance has cost the US economy over 1 million jobs.

Here are some specific ways in which Amazon’s monopoly can harm small businesses:

  • Amazon can use its market power to undercut small businesses on price. Amazon is known for its low prices, and it can afford to offer these prices because of its massive scale and efficiency. Small businesses often have to charge higher prices in order to make a profit.
  • Amazon can copycat small businesses’ products and sell them under its own brand. Amazon has been accused of doing this on a number of occasions. When Amazon does this, it can drive away customers from small businesses and put them out of business.
  • Amazon can make it difficult for small businesses to compete for customers on its platform. Amazon has a number of policies that favor its own products and services over those of third-party sellers. For example, Amazon gives preferential placement to its own products in search results.

Small businesses are also at risk because of Amazon’s growing dominance in other industries, such as cloud computing and streaming video. As Amazon expands into new markets, it is likely to pose a threat to small businesses in those markets as well.

There are a number of things that can be done to protect small businesses from Amazon’s monopoly. One step is to strengthen antitrust laws and enforce them more vigorously. Another step is to support small businesses by providing them with access to resources such as capital and training. Additionally, consumers can support small businesses by shopping at their local stores and buying their products directly from their websites.

In past 5 days Amazon Stock Dropped 9.03%

This is a significant drop, but it is important to note that Amazon’s stock price is still up over 46% year-to-date.

There are a number of factors that could be contributing to Amazon’s recent stock drop, including:

  • The overall market sell-off. The stock market has been volatile in recent months, and Amazon’s stock has not been immune to this volatility.
  • Concerns about a slowdown in e-commerce growth. E-commerce growth has slowed in recent months, and this is a concern for investors in Amazon, as e-commerce is its core business.
  • Increased competition from other retailers. Amazon is facing increasing competition from other retailers, such as Walmart and Target. These retailers are investing heavily in their e-commerce businesses, and this is putting pressure on Amazon’s margins.
  • Concerns about Amazon’s profitability. Amazon has been investing heavily in new businesses, such as cloud computing and streaming video. These investments have weighed on Amazon’s profitability in recent quarters, and this is a concern for investors.

It is important to note that Amazon is still a very strong company with a bright future. However, the recent stock drop shows that investors are concerned about some of the challenges that the company is facing. It remains to be seen how Amazon will address these challenges and whether its stock price will rebound in the near future.

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Amelia Young

Amelia Young

She established her career with The New York Times and shifted to The Wall Street Journal in 2017.

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