Anthony Baker, Founder & CEO of Satellite Vu, commented:
“Greenwashing misleads customers and is detracting from products and solutions that are genuinely making a positive impact on the planet by reducing emissions and harmful pollutants. The FCA ought to be commended for proposing new rules and initiatives to identify true sustainable investment to solve global challenges around ESG-labelled instruments. ‘ESG’, ‘green’ and ‘sustainable’ have become buzzwords for Net Zero activities and subsequently, some organisations have jumped on the opportunity to appear to be doing good but, in reality, their activities aren’t well defined and rarely provide a tangible impact.”
“Categorising sustainability language is important and the challenge we face is that of measuring global climate impact across multiple and varied investment portfolios. Satellite technology can play a big role in environmental accountability, providing trustworthy and reliable data with high-resolution thermal monitoring able to measure across a number of indices, such as the thermal footprint of buildings and industries, analysing the energy efficiency of buildings as well as their exposure to extreme heat and capturing evidence of thermal water pollution and environmental degradation, with greater accuracy at a higher resolution than ever before. This technology can strengthen our understanding and categorisation of climate activity as well as verify sustainability initiatives to hold organisations accountable and rebuild integrity and confidence in the market.”