Everyone wants their event to be successful. Whether it’s your gala night or some other event you may be holding, you want to ensure that you hit your required number of attendees and they have a good time. This can be done by properly marketing your gala night and there are a number of things you can do to that end.
Many promotional strategies require some capital to be invested in them. But by using social media, you can get similar results for a fraction of the cost, if not free. In this blog post, we’ll focus on Instagram in particular and how you can use it to promote your gala night event.
Also read: Rise and Shine: What’s the Best Time to Post on Instagram?
Countdown Stories
People respond best to events when there is a sort of countdown involved. It builds anticipation which only grows with each passing day. As such, you will use Instagram stories to put up posts that are uploaded every day and countdown to the gala night. For best results, start when there are at least 10-14 days left till the event night. If you start with too big of a gap, then people will tend to ignore it since there is still time. If the gap is too small, then you may not reach an appropriate number of people.
To create these, you can use PosterMyWall’s gala flyer templates to give yourself a head start. These templates make your job easier since you will start with a basic structure that you can then tweak to your specifications. Since you need to prepare several posts in advance to count them down, these templates will help you.
This is a good example of what you can do with these flyers. It features a collage of past galas that serve as a teaser for what the attendees can expect. There is also a countdown announcing that there are only 4 days left till the gala. Further information is given in the caption but since you’ll be uploading in stories, a call-to-action link where attendees can sign up will suffice.
Everyone wants their event to be successful. Whether it’s your gala night or some other event you may be holding, you want to ensure that you hit your required number of attendees and they have a good time. This can be done by properly marketing your gala night and there are a number of things you can do to that end.
Many promotional strategies require some capital to be invested in them. But by using social media, you can get similar results for a fraction of the cost, if not free. In this blog post, we’ll focus on Instagram in particular and how you can use it to promote your gala night event.
Read also these FintechZoom articles related to Instagram:
- A Complete Guide of Captions for Instagram
- IG Tools Followers: Tricks To Grow Your Instagram Followers
- 4 Things to Understand About the Instagram Algorithm
- Boost Your Reach Instantly With Smihub – An Instagram Hashtag Tool!
Countdown Stories
People respond best to events when there is a sort of countdown involved. It builds anticipation which only grows with each passing day. As such, you will use Instagram stories to put up posts that are uploaded every day and countdown to the gala night. For best results, start when there are at least 10-14 days left till the event night. If you start with too big of a gap, then people will tend to ignore it since there is still time. If the gap is too small, then you may not reach an appropriate number of people.
To create these, you can use PosterMyWall’s gala flyer templates to give yourself a head start. These templates make your job easier since you will start with a basic structure that you can then tweak to your specifications. Since you need to prepare several posts in advance to count them down, these templates will help you.
This is a good example of what you can do with these flyers. It features a collage of past galas that serve as a teaser for what the attendees can expect. There is also a countdown announcing that there are only 4 days left till the gala. Further information is given in the caption but since you’ll be uploading in stories, a call-to-action link where attendees can sign up will suffice.
Create A Hashtag
Hashtags are one of the best ways for increasing post visibility and creating hype. It is also an excellent way to clump all your posts together for easier reference. As such, you’ll need to create a special hashtag that’s related to your gala night. You will start it up by making some initial posts using this hashtag and the rest of the people can then jump on the bandwagon.
Encourage your attendees to use the hashtags in their post captions and on their stories. With each post uploaded, the hashtag will get traffic and will go viral. The more traffic it gets, the more people it reaches, and the more marketing your gala night will have. This will ensure attendance and you will be likely to achieve whatever goal you have set for the event.
Customized Instagram Posts
On a platform such as Instagram, presentation is key. It is a visual social media network and as such, you need to make sure your posts are as visually appealing as possible. You can achieve this by making and uploading customized posts on Instagram. Regular pictures are fine if you want to share moments of your life, but since you want to promote an event, you’ll add some graphics to it as well. These posts are made easily using PosterMyWall’s Instagram post templates.
Like the templates we discussed for stories earlier, these will have a basic structure that will give you a headstart in the design process. You can add your event and company logo, event time and venue, and other elements and go from there. Plus, you can prepare several posts in advance and then put them up as the time comes.
This post below is an example of the things you can do. This particular gala was organized as a charity event and includes relevant details for that matter. It has some design elements to make the information easy to read, has the logo, and a picture from past events to show what people can expect. Depending on the kind of gala night you’ll hold, you can create something similar with relevant details.
Instagram is a visual platform so how you present these posts and information is key. The strategies listed above will give you the edge you need to stand out. But how you implement them and how often, will determine whether your marketing strategy will succeed or not. With hundreds of thousands, if not millions, of posts being put up on Instagram at any given moment, your content can get lost in the figurative sea. The only way to succeed then is to upload consistently so as to keep your followers and hopeful attendees invested in what comes next.
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