Los Angeles, CA (August 1, 2023) – The BIG3 basketball league continues its viewership growth in its sixth season, seeing both year-over-year as well as week-over-week increases through the first six weeks of play. The innovative 3-on-3 “Fireball” league founded by Ice Cube and Jeff Kwatinetz completed its sixth week of games this weekend.
Viewership is up almost 10% compared to the same period in 2022. After starting the season with 483,000 viewers on CBS in Week 1, numbers have climbed each week, hitting 560,000 viewers and a .4 rating this past weekend in the 1-3 pm ET time slot on CBS. Through 6 weeks, the BIG3 is currently averaging 530,000 viewers per broadcast on CBS with a .33 avg rating.
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